One of the key tenets of relationship marketing is the “Feedback Loop.” That is, gather feedback from your customers, then implement their suggestions.
Empathize with their woes, then roll up your sleeves to find solutions.
A feedback loop can be implemented in a number of ways:
Continue reading “Are You Collaborating with Your Customers?”Today, Lowe’s drew the short straw for my latest relationship marketing case study. I chose Lowe’s because it is a retailer that I spend a lot of time in — second only to the grocery store and Target. Plus, I noticed some areas of opportunity.
Even if your business isn’t in the home improvement industry, I’ve included relationship marketing lessons here that can apply to most any business.
Continue reading “What to Learn from Lowe’s Relationship Marketing Mistakes”You’re sold on the idea of content marketing — that is, developing strategic, relevant content that provides value to your audience while driving a call to action.
You know that it’s the right strategy for your business. You’re ready to put funding behind it, but maybe aren’t sure where to start, what it will really cost, or how to go about it.
Continue reading “How to Hire & Get the Most from Your Content Marketing Firm”There is no perfect type of marketing.
Either customers really love it, but marketing teams hate it. Or marketing teams love it, but customers hate it.
Which marketing approach is the lesser evil…
Continue reading “The 3 Types of Marketing Customers Love & the One They Hate”If it makes you feel better… I was doing it wrong, too.
Continue reading “Brainstorming: You’re Doing it Wrong”Dreaming of a career in the web industry – such as writing, online education, digital publishing, internet marketing, or user experience design? Here’s how 9 web professionals got their start.
Continue reading “How 9 St. Olaf Alumni Got Their Start in the Web Industry”Here are the 10 things I do to help ensure I set myself up for success and write better content for the web.
Continue reading “10 Hacks for Writing Stronger Blog Posts & Web Pages”Can you help your customers self-diagnose whether they have a problem or which type of problem they are having?
Both of the following examples are healthcare-related, but an online self-diagnostic tool could be used for almost anything.
Continue reading “How to Engage Your Users: Self-Diagnostic Tools”OK, it’s not really weird or a trick. But it works.
If you want to increase leads, use a straightforward description of what your B2B company does and explain how you can help me do my job better.
Continue reading “Immediately Increase B2B Leads with this One Weird Trick”You’ve been tasked to hire a user experience design contractor or consultant to help identify how to take your product or website to the next level.
Maybe you’ve worked with a UX designer in the past or recognize the enormous value user-centered design brings to organizations like yours, but have never gone about finding and hiring a UX designer before.
Continue reading “How to Evaluate a UX Designer’s Portfolio”