What is UX? Is UX the same thing as website design? In just a moment, I’ll set up my very bright spotlight to bring different aspects of the broad field of UX out of the shadows. First, UX is shorthand for user experience. Second, there are LOTS of kinds of user experiences—not all of them … Continue reading “Experience Is Experience Is Experience”
When you’re first considering a career change, it may not be clear there are many ways to specialize in UX. Many people get their start as a UX generalist, and then specialize later in their career. Below are different UX career options to explore:
How do you obtain UX experience when you can’t quit your job to go to school? What are some ways to get real-world experience in order to build a UX portfolio?
Designing for the “average” user? Turns out, there’s no such thing. The average user doesn’t exist. When building your online surveys, user personas, empathy maps, customer journey maps, user requirement documentation, prototypes, and products—consider ways to be inclusive of all users. Nail polish isn’t just for girls and women; some men wear nail polish. Not … Continue reading “Designing for Inclusion: The Giant List of Use Cases”
Not all business problems are customer problems. (Customers couldn’t care less that you aren’t generating enough sales leads.) Not all customer problems are business problems. (A tech company probably doesn’t care that their app doesn’t work on a PalmPilot.) So, how do companies find the right problems to solve? They leverage product management and UX … Continue reading “How Product Management & UX Work Together”
What are the key differences between a junior, mid-level, and senior UX designer? I think most people agree that years of experience has little correlation with level of talent. Paired with the right mentor, grit, and tenacity, I can easily imagine a junior designer quickly becoming a star performer.
UX is everywhere, even museums. Upon visiting my third museum during a recent trip to Washington DC, it struck me that museums don’t seem to be designed with CX principles in mind. As much as I enjoy learning about history, politics, and science — and exploring museums—I was mostly disappointed with my experiences. There were definitely … Continue reading “Museums Need a Customer Experience Revolution”
UX is everywhere, even in PDFs. When sharing a PDF online, it’s important to remember that a percentage of your audience will print it. Yes, PRINT. And the more useful and actionable the PDF, the more likely it will be printed and kept as a reference guide. Here are 7 ways to improve the usability of your PDFs … Continue reading “7 Ways to Improve the Usability of Your E-Books + Other PDFs”
No, it’s not an oxymoron to say “UX-first transactional emails.” It really is possible to make run-of-the-mill emails engaging AND reinforce your brand.
Please steal these content patterns and use them on your website (or email templates). Usability and mobile-first thinking are built into every single one. Over the past several months, I’ve been thinking a lot about mobile-first content patterns—looking for top-notch examples and sketching ideas on paper. As a former (current?) journalist and writer, I am … Continue reading “Steal These Mobile-First Content Patterns”