Want to understand what the user experience is really like from the perspective of a customer? The data collected from web/app analytics, CES, VOC text analytics, video analytics, and session replays can show us where customer problems lie, but they don’t tell us why. To inform your design decisions with deep, in-context insights, there are … Continue reading “Gain a Bird’s Eye View of the User Experience”
Not all UX research methods include users. There are other ways to inspect or understand the user experience without observing or talking to people. Supplement your user research with the following.
If you’re reading this, you likely already believe high quality, rigorous customer research is the most direct path to product success and business outcomes. Below are several research methods—beyond usability testing—product teams can use to build better, more successful products.
Each year, the QRCA (Qualitative Research Consultants Association) holds a contest for its members to respond to a fictional RFP. I joined the QRCA in late 2018 and was unaware of the contest until the finalists presented their proposals at the January 2019 QRCA conference (which were all excellent!). At the conference, I met several … Continue reading “Case Study: UX Research & Strategy Proposal to Drive Revenue Growth”
A common misconception about UX research is that it only involves usability testing websites and apps. In reality, testing websites and products to ensure they’re easy to use is a very small part of the user research discipline. Instead, think of UX researchers as business strategists. They live at the intersection of customer needs and … Continue reading “28 Reasons to Invest in UX Research”
Tired of getting beat by competitors on price, promotional offers, or product mix? Fight back with a differentiated experience that solves customers’ unmet needs. Customer-obsessed companies are winning.
Now that your UX research has been synthesized and shaped into a compelling story backed by data — what’s the best way to get it into the hands of decision-makers (and the rest of the team)?
After conducting 8 or more customer interviews, themes will start to bubble up. But often, there are many more smaller nuances — or even surprises — that remain hidden and need to be unlocked. To mine these gold nuggets, there can be an enormous amount of effort that goes into prepping qualitative, or unstructured, data. … Continue reading “4 Ways to Analyze Qualitative UX Research”
Here are the apps and digital tools that I most frequently use to communicate, conduct, and analyze UX research.
Outlier or gold nugget? To reduce risk, ensure two (or more) UX research methods derive the same results. Tackle research questions using multiple perspectives and methods.