If you’re reading this, you likely already believe high quality, rigorous customer research is the most direct path to product success and business outcomes. Below are several research methods—beyond usability testing—product teams can use to build better, more successful products.
Each year, the QRCA (Qualitative Research Consultants Association) holds a contest for its members to respond to a fictional RFP. I joined the QRCA in late 2018 and was unaware of the contest until the finalists presented their proposals at the January 2019 QRCA conference (which were all excellent!). At the conference, I met several … Continue reading “Case Study: UX Research & Strategy Proposal to Drive Revenue Growth”
A common misconception about UX research is that it only involves usability testing websites and apps. In reality, testing websites and products to ensure they’re easy to use is a very small part of the user research discipline. Instead, think of UX researchers as business strategists. They live at the intersection of customer needs and … Continue reading “28 Reasons to Invest in UX Research”
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Now that your UX research has been synthesized and shaped into a compelling story backed by data — what’s the best way to get it into the hands of decision-makers (and the rest of the team)? 1. Repeat. Repeat. Repeat. What’s the saying about repeating something 7 times before it sinks in? True or not, … Continue reading “8 Ways to Share User Research Findings & Customer Insights”
After conducting 8 or more customer interviews, themes will start to bubble up. But often, there are many more smaller nuances — or even surprises — that remain hidden and need to be unlocked. To mine these gold nuggets, there can be an enormous amount of effort that goes into prepping qualitative, or unstructured, data. … Continue reading “4 Ways to Analyze Qualitative UX Research”
Here are the apps and digital tools that I most frequently use to communicate, conduct, and analyze UX research. Qualtrics For online surveys and screening, I prefer to use Qualtrics for its powerful branching capabilities and analysis capabilities. I’ve also used SurveyMonkey, SurveyGizmo, and Google Forms. Microsoft Suite I use Word mostly for creating research plans … Continue reading “Inside My Toolkit: UX Research Apps & Tools”
Outlier or gold nugget? To reduce risk, ensure two (or more) UX research methods derive the same results. Tackle research questions using multiple perspectives and methods. TYPE: Attitudinal or Behavioral Attitudinal Research Attitudinal research helps you understand how customers FEEL about a problem, solution, or experience. Examples:Social Listening, Text Mining, Collage Study Behavioral Research Behavioral … Continue reading “Tackle UX Research Questions Using Triangulation”
With more than 50 UX research methods available, when or where in the design process is the best place to use them? What does your organization or team want to learn more about? There are a several different methods to consider—depending on your research objective. Discovery & problem exploration User behaviors Navigation Content or labeling … Continue reading “When to Use Which UX Research Method”
Why aren’t people completing your lead gen form or buying? If you’ve been optimizing your landing pages and experimenting with marketing offers, but see flat or minimal gains, it might be time to talk to your audience and get inside their heads. There are several different ways to figure out why your landing page is … Continue reading “What to Do When A/B Testing No Longer Yields Results”