Author: Kristine Remer

Kristine Remer is a CX insights leader, UX researcher, and strategist in Minneapolis. She helps organizations drive significant business outcomes by finding and solving customer problems. She never misses the Minnesota State Fair and loves dark chocolate mochas, kayaking, escape rooms, and planning elaborate treasure hunts for her children.

Are You Collaborating with Your Customers?

One of the key tenets of relationship marketing is the “Feedback Loop.” That is, gather feedback from your customers, then implement their suggestions. Empathize with their woes, then roll up your sleeves to find solutions. A feedback loop can be implemented in a number of ways:

What to Learn from Lowe’s Relationship Marketing Mistakes

Today, Lowe’s drew the short straw for my latest relationship marketing case study. I chose Lowe’s because it is a retailer that I spend a lot of time in — second only to the grocery store and Target. Plus, I noticed some areas of opportunity. Even if your business isn’t in the home improvement industry, I’ve … Continue reading “What to Learn from Lowe’s Relationship Marketing Mistakes”

How to Hire & Get the Most from Your Content Marketing Firm

You’re sold on the idea of content marketing — that is, developing strategic, relevant content that provides value to your audience while driving a call to action. You know that it’s the right strategy for your business. You’re ready to put funding behind it, but maybe aren’t sure where to start, what it will really cost, or … Continue reading “How to Hire & Get the Most from Your Content Marketing Firm”

The 3 Types of Marketing Customers Love & the One They Hate

There is no perfect type of marketing. Either customers really love it, but marketing teams hate it. Or marketing teams love it, but customers hate it. Which marketing approach is the lesser evil…

Brainstorming: You’re Doing it Wrong

If it makes you feel better… I was doing it wrong, too.

How 9 St. Olaf Alumni Got Their Start in the Web Industry

Dreaming of a career in the web industry – such as writing, online education, digital publishing, internet marketing, or user experience design? Here’s how 9 web professionals got their start.

10 Hacks for Writing Stronger Blog Posts & Web Pages

Here are the 10 things I do to help ensure I set myself up for success and write better content for the web.

How to Engage Your Users: Self-Diagnostic Tools

Can you help your customers self-diagnose whether they have a problem or which type of problem they are having? Both of the following examples are healthcare-related, but an online self-diagnostic tool could be used for almost anything.

Immediately Increase B2B Leads with this One Weird Trick

OK, it’s not really weird or a trick. But it works. If you want to increase leads, use a straightforward description of what your B2B company does and explain how you can help me do my job better.

How to Evaluate a UX Designer’s Portfolio

You’ve been tasked to hire a user experience design contractor or consultant to help identify how to take your product or website to the next level. Maybe you’ve worked with a UX designer in the past or recognize the enormous value user-centered design brings to organizations like yours, but have never gone about finding and … Continue reading “How to Evaluate a UX Designer’s Portfolio”