Author: Kristine Remer

Kristine Remer is a CX insights leader, UX researcher, and strategist in Minneapolis. She helps organizations drive significant business outcomes by finding and solving customer problems. She never misses the Minnesota State Fair and loves dark chocolate mochas, kayaking, escape rooms, and planning elaborate treasure hunts for her children.

How to Create a Successful User Experience at Your Next Live Event

Whether you are designing a website, planning an email campaign, creating a Facebook contest, or hosting a live event — you are consciously or unconsciously creating an “experience.” User experience (UX) is the multi sensory summation of every customer interaction and it can greatly impact users’ emotional reactions. I recently met Susan Bordson for coffee (thank … Continue reading “How to Create a Successful User Experience at Your Next Live Event”

What Color Is Your “Free Trial” Button?

What color is your “free trial” or “free demo” button? Is it green? Since I started paying attention, I have noticed that green seems to be the predominant color among free trial CTAs. Do these web marketing managers know something we don’t? Have you tried A/B testing the color of this button on your site? … Continue reading “What Color Is Your “Free Trial” Button?”

How to Conduct Concept Tests Quickly & Cheaply

Not only can you use Verify for concept testing, but it also works reasonably well for quick unmoderated usability tests. Update: Sadly, Verify no longer exits. For a total of $1,594 ($1,470 for 294 Amazon.com gift cards + $75 for SurveyGizmo + $49 for Verify) I was able to learn several surprising results in a … Continue reading “How to Conduct Concept Tests Quickly & Cheaply”

You’re Invited to a Usability Study Demo [May 2, 2014]

If you’ve never watched a usability study before — or you want to show someone on your team (or boss!) the enormous value that usability testing can bring to your organization — you are invited to attend a usability demo Friday, May 2, 2014 at noon (CST). The usability demo will last one hour and is free. … Continue reading “You’re Invited to a Usability Study Demo [May 2, 2014]”

How to Engage Your Users: ROI Calculators

Right now, your prospective buyers are conducting in-depth research about you and your competitors — and your sales team are probably completely unaware.  A CEB research study of more than 1,400 B2B customers revealed that 57% of the purchase decision is made before a customer ever talks to a vendor. In this age of self-service, it’s more … Continue reading “How to Engage Your Users: ROI Calculators”

Why Isn’t My Marketing Campaign Performing Better?

You have a sizable e-mail list, a healthy paid search budget, your site is optimized for Google, and you’re building a strong following in social media. But despite your best effort, the number of new leads flowing in doesn’t reflect all of this initiative. If any of the following scenarios resonate with you… Less than … Continue reading “Why Isn’t My Marketing Campaign Performing Better?”

The 5-Step Process I Use to Plan & Conduct Usability Studies

Over the past 15 years, I have conducted more than 400 usability tests on types of sites and apps. Here is my process. My process for planning and conducting a usability study from start to finish includes 5 steps: Discovery Recruiting & Scheduling Script Development Facilitation Analysis & Findings Below is a brief overview of each … Continue reading “The 5-Step Process I Use to Plan & Conduct Usability Studies”

Nonprofit Workshop: “Overcoming Analysis Paralysis”

Next Friday morning, I will be speaking at the Nonprofit Communicators Workshop: “Overcoming Analysis Paralysis.” Note: This workshop took place Dec. 13, 2013. In this workshop, my co-presenter Kate Borman and I will be helping nonprofits develop an analytics framework, then provide practical advice on how to set up, manage and analyze a campaign using Google … Continue reading “Nonprofit Workshop: “Overcoming Analysis Paralysis””

How to Engage Your Users: Captioned Videos

While researching the latest in online form best practices and user research, I stumbled across a blog post about making forms accessible for deaf and hard of hearing users. I’m very familiar with how to make forms accessible for screen readers, but how in the world could a form not be audio accessible? Intrigued, I dug … Continue reading “How to Engage Your Users: Captioned Videos”

5 Examples of Photos in Megamenus

Done right, megamenus are an elegant way to display a ton of navigation. I have noticed lately that more and more companies are integrating photos into their megamenus as well. For users on tablets — or those who are just more visually-oriented — including images of your products, your product categories, your people, or your … Continue reading “5 Examples of Photos in Megamenus”