What Color Is Your “Free Trial” Button?

What color is your “free trial” or “free demo” button? Is it green?

Since I started paying attention, I have noticed that green seems to be the predominant color among free trial CTAs. Do these web marketing managers know something we don’t?

Have you tried A/B testing the color of this button on your site? Does green work better, or does blue? What about orange?

If you do test it, please let me know the results via Twitter at @kristineremer.


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OfficeSpace Software

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Author: Kristine Remer

Kristine Remer is an independent UX researcher & strategist in Minneapolis. Connect on Twitter @kristineremer