28 User Research Methods

How well do you know your customers?

Do you know why customers ultimately chose you and not your competitor?

Do you understand their purchase process?

Who influences their decision?

Where they hang out online? Why there?

What problems keep them awake at night?

Would they recommend you to a friend? Why not?

Do they understand the content on your website?

28 57 User Research Methods & Metrics

It turns out, there are multiple ways to get to know your users better:

  • A/B Testing or Multivariable Testing
  • Big Data Analysis
  • Card Sort (Open or Closed)
  • CES (Customer Effort Score)
  • Clickstream
  • Cloze Test
  • Collaboration Exercise / Co-Creation Workshop
  • Collage Study
  • Concept Test
  • Contextual Inquiry
  • CSAT (Customer Satisfaction)
  • Customer Listening
  • Customer Service Log
  • Customer Workshop
  • Desirability Test
  • Diary Study / Mobile Ethnography
  • Emotion Scale
  • Ethnography / Field Study
  • Eye-Tracking Study
  • Facial Analysis
  • Fake Door
  • First-Click Test
  • Focus Group
  • Forrester CX Index
  • Gallup CE3
  • Heat Map / Scroll Map
  • In-Depth Interviews (IDIs)
  • Kano Study
  • Keyword Analysis
  • Linguistics Analysis
  • Mark-Up Study
  • Memory Test
  • Mystery Shopper
  • Online Bulletin Board
  • Online Survey
  • Read Against the Grain
  • Readability Study
  • Search Log Analysis
  • Session Replay
  • SEQ (Ease of Use)
  • Social Listening
  • Speed Dating
  • SUPR-Q (Standardized Universal Percentile Rank)
  • SUS (System Usability Scale)
  • Task Completion Rate
  • Text Mining
  • Time on Task
  • Tone of Voice Pairs
  • Top Task Analysis
  • Tree Test
  • True Intent
  • UEQ (User Experience Questionnaire)
  • Usability Study
  • Usage + Attitude Study (U&A)
  • Voice of Customer
  • Web Analytics
  • Wizard of Oz

What other user research methods have you used? Tweet me @KristineRemer and help me keep expanding this list.

Nice List, What Do I Do With it?

In many cases, there is more than one research method you can use to better understand a problem. But like medicine, there are specific cures for specific pains.

Use this cheat sheet to help you identify the best method(s) for each research goal.

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Author: Kristine Remer

June UX is led by Kristine Remer, a CX / UX research and strategy consultant in Minneapolis. She helps companies drive significant business outcomes by finding and solving customer problems. When she's not creating customer journey maps and user personas, Kristine is either kayaking or watching her kids play soccer.