28 User Research Methods

How well do you know your customers?

Do you know why customers ultimately chose you and not your competitor?

Do you understand their purchase process?

Who influences their decision?

Where they hang out online? Why there?

What problems keep them awake at night?

Would they recommend you to a friend? Why not?

Do they understand the content on your website?

28 55 User Research Methods & Metrics

It turns out, there are multiple ways to get to know your users better:

  • A/B Testing or Multivariable Testing
  • Big Data Analysis
  • Card Sort (Open or Closed)
  • CES (Customer Effort Score)
  • Clickstream
  • Cloze Test
  • Collaboration Exercise (Co-Creation Workshop)
  • Collage Study
  • Concept Test
  • Contextual Inquiry
  • CSAT (Customer Satisfaction)
  • Customer Listening
  • Customer Service Log
  • Customer Workshop
  • Desirability Test
  • Diary Study
  • Emotion Scale
  • Ethnography / Field Study
  • Eye-Tracking Study
  • Facial Analysis
  • Fake Door
  • First-Click Test
  • Focus Group
  • Forrester CX Index
  • Gallup CE3
  • Heat Map
  • Kano Study
  • Keyword Research
  • Linguistics Analysis
  • Memory Test
  • Mystery Shopper
  • Online Survey
  • Private Community
  • Read Against the Grain
  • Readability Study
  • Search Log Analysis
  • Session Replay
  • SEQ (Ease of Use)
  • Social Listening
  • Speed Dating
  • SUPR-Q (Standardized Universal Percentile Rank)
  • SUS (System Usability Scale)
  • Task Completion Rate
  • Text Mining
  • Time on Task
  • Tone of Voice Pairs
  • Top Task Analysis
  • Tree Test
  • True Intent
  • Usability Study
  • Usage + Attitude Study (U&A)
  • User Interviews
  • Voice of Customer
  • Web Analytics
  • Wizard of Oz

What other user research methods have you used? Tweet me @KristineRemer and help me keep expanding this list.

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Author: Kristine Remer

Kristine Remer is an independent UX researcher & strategist in Minneapolis. Connect @ https://twitter.com/kristineremer