I became a UX strategist and researcher in my typical klutzy Kristine fashion—purely by accident. Oops.
I discovered the journalist in me at a fairly young age—around 14 or 15. It seemed more interesting to me to tell others’ stories rather than make up my own.
Continue reading “How I Changed Careers from Journalist to UX Researcher”After conducting a survey with your analytics dashboard user groups and interviewing all of your key dashboard stakeholders, next look for themes.
Continue reading “Redesigning Your Analytics Dashboard: Categorize Dashboard Interview Findings into Themes”Conducting a survey about your website dashboard’s effectiveness will help you quantify its most useful information or shine a light on its biggest flaws, but the “why” will still be elusive…
Why co-workers need certain data. Why they ignore other information.
Just like the website itself—the deepest, most revealing insights will come from talking to real customers. In sticking with our UX approach to a dashboard redesign, interview each of your dashboard stakeholders separately.
Continue reading “Redesigning Your Analytics Dashboard: Interview Your Dashboard Stakeholders to Uncover Pain Points + Questions”Just like your website, it’s critical to measure the performance of your analytics dashboard.
Are people using it? Do people attain significant value from it?
Continue reading “Redesigning Your Analytics Dashboard: Benchmark Your Web Analytics Dashboard’s Effectiveness”Do you routinely use your analytics dashboard to make strategic and tactical decisions about your website?
No? It might be time for a dashboard redesign.
Continue reading “Redesign Your Web Analytics Dashboard for Better Insights”If you want to improve the usability of your website, increase revenue, decrease customer service costs, or change any other critical business metric—there is only one tried-and-true way.
Acting on actionable insights.
Continue reading “How to Identify Actionable Business Insights”Social media is sometimes referred to as relationship marketing. That’s correct, but social is only part of the relationship marketing equation.
To do relationship marketing well, think about it as a platform or system where all (or most) of your marketing tactics work together in harmony. Strike a balance between helping and selling.
Continue reading “Transform Your Current Marketing into Relationship Marketing”There are 6 types of user research questions I typically ask my clients’ customers (or prospective customers) when I’m trying to better understand the sales funnel—or just one part of it.
Continue reading “6 User Research Questions to Ask & Understand Your Sales Funnel”You may not be the usability test moderator, designer, developer, or business analyst, but as a business stakeholder, your participation is critical to the success of the usability study. Yes, you.
As a subject matter expert in your area, you know things NO ONE ELSE on the team knows.
Your unique perspective and knowledge allows the moderator to better collect and analyze the data.
Continue reading “Your (Super Important) Role as a Usability Study Observer”You probably don’t remember the first time you encountered a patio or sliding glass door. There was no knob to turn. No lever to push on. So how did you first learn to open this type of door?
You looked for clues.
Continue reading “UX Word of the Day: Signifier”