People only see what they’re looking for. Unless it’s car keys. Or my eyeglasses. Getting people to see what’s right in front of their face is a universal problem. Both metaphorically and, in the case of websites, quite literally.
Having a baby changed everything about the way I conduct usability studies. In the first 6 weeks after returning to work from my second maternity leave, I conducted 4 concurrent usability studies. Four sets of everything: Four sets of participants to recruit. Four sets of test materials. Four sets of client stakeholders. Before that, I … Continue reading “Usability in a Box (My Usability Toolkit)”
You are here. If you’ve ever traveled to another city, then you immediately understand the importance of knowing where you are relative to other things. And you probably know very well the anxiety — or fear — of feeling lost, confused, or disoriented in a strange city. Where is your hotel from where you’re standing? … Continue reading “UX Word of the Day: Orientation”
Before conducting any type of user research—whether a usability study or phone interviews—it’s best to start at the very beginning. (Though probably never a UX researcher, Maria von Trapp had it exactly right.) Creating a user research plan is a very good place to start. My first step in writing a research plan is to conduct one or … Continue reading “UX Research Toolkit: How I Plan User Research”
Unless they’re teenagers, people actually like being told what to do—or at minimum, where to begin. It creates confidence. It makes them comfortable. Here’s one simple UX concept that will immediately boost your audience’s confidence and help them feel good about your website or brand experience.
Bookmark this page. As I add and define more UX ‘words of the day,’ I will include them here. Unable to find a comprehensive list of UX design terms (and for entirely selfish reasons), I am creating my own online dictionary. There is so much UX jargon, I can’t keep it all in my head anymore.
No one was more surprised than me to find out that podcasting is a… thing. Didn’t podcasting die out back in the mid-2000s? Whenever I conducted user interviews back then, NO ONE ever listened to podcasts. But then in 2014, I added the “do you listen to podcasts?” question back to my discussion guide template. … Continue reading “15 Ways to Improve the UX of Your Podcast”
Is there a technical term for that? Why yes, yes there is. UX has an enormous amount of jargon—so much so, that I have yet to find a comprehensive list. So today, I’m starting my own list of UX design concepts in this new blog series called, “UX Word of the Day.”
The 2 questions I’m most frequently asked as a freelance UX professional are: “How do you get clients?” and “How do you sell UX to clients?”
Until a better mousetrap is invented, my preferred method for conducting a remote mobile usability study is using Zoom and the “laptop hug” method. Almost everyone has a laptop these days (it seems like it anyway) — which handily includes a built-in webcam.