What I’m Working On [February 2016]

Here is a quick peek at everything on my plate right now.

June UX Is Five Years Old

This post is dedicated to my dad, entrepreneur and business owner for the past 40 years. And now, newly retired. In those 40 years, I heard the harrowing stories during the “lean years” and witnessed first-hand the struggles, sacrifices, and heartache of being self-employed. And yet, I did it anyway—with eyes wide open and the willingness to do … Continue reading “June UX Is Five Years Old”

The 5-Minute Website Strategy Blueprint

If you’ve traditionally mapped out your website strategy in an Excel spreadsheet, PowerPoint deck, or oops, you haven’t ever formally done that before – then I’ve got a blueprint template to share with you that I think will intrigue you.

28 User Research Methods

How well do you know your customers? Do you know why customers ultimately chose you and not your competitor? Do you understand their purchase process? What problems keep them awake at night? Their work-around solutions and current frustrations?

Are You Collaborating with Your Customers?

One of the key tenets of relationship marketing is the “Feedback Loop.” That is, gather feedback from your customers, then implement their suggestions. Empathize with their woes, then roll up your sleeves to find solutions. A feedback loop can be implemented in a number of ways:

What to Learn from Lowe’s Relationship Marketing Mistakes

Today, Lowe’s drew the short straw for my latest relationship marketing case study. I chose Lowe’s because it is a retailer that I spend a lot of time in — second only to the grocery store and Target. Plus, I noticed some areas of opportunity. Even if your business isn’t in the home improvement industry, I’ve … Continue reading “What to Learn from Lowe’s Relationship Marketing Mistakes”

How to Hire & Get the Most from Your Content Marketing Firm

You’re sold on the idea of content marketing — that is, developing strategic, relevant content that provides value to your audience while driving a call to action. You know that it’s the right strategy for your business. You’re ready to put funding behind it, but maybe aren’t sure where to start, what it will really cost, or … Continue reading “How to Hire & Get the Most from Your Content Marketing Firm”

The 3 Types of Marketing Customers Love & the One They Hate

There is no perfect type of marketing. Either customers really love it, but marketing teams hate it. Or marketing teams love it, but customers hate it. Which marketing approach is the lesser evil…

Brainstorming: You’re Doing it Wrong

If it makes you feel better… I was doing it wrong, too.

How 9 St. Olaf Alumni Got Their Start in the Web Industry

Dreaming of a career in the web industry – such as writing, online education, digital publishing, internet marketing, or user experience design? Here’s how 9 web professionals got their start.