Sales. Orders. Average Order Value. Churn. What do all of these things have in common? They are all examples of metrics that companies obsessively measure. What’s a critical metric that more than half of companies aren’t tracking? Design.
A common misconception about UX research is that it only involves usability testing websites and apps. In reality, testing websites and products to ensure they’re easy to use is a very small part of the user research discipline. Instead, think of UX researchers as business strategists. They live at the intersection of customer needs and … Continue reading “28 Reasons to Invest in UX Research”
When optimizing your website, product, email program, or retail experience—think beyond A/B testing by continuously seeking new customer problems to solve. Gartner has proven that eliminating or reducing customer effort is the best way to improve customer loyalty.
Tired of getting beat by competitors on price, promotional offers, or product mix? Fight back with a differentiated experience that solves customers’ unmet needs. Customer-obsessed companies are winning.
What can you do when your boss or your organization’s leaders say “no” to design? An ongoing challenge shared by many UX professionals is getting the green light to move forward on a solution to improve the user experience. Believing UX is the right thing to do isn’t enough. As UX strategists, we must categorically … Continue reading “How to Persuade Your Leaders to Invest in UX”
Now that your UX research has been synthesized and shaped into a compelling story backed by data — what’s the best way to get it into the hands of decision-makers (and the rest of the team)? 1. Repeat. Repeat. Repeat. What’s the saying about repeating something 7 times before it sinks in? True or not, … Continue reading “8 Ways to Share User Research Findings & Customer Insights”
Your organization is supported by talented and passionate people who want to deliver the best possible customer communication. There’s a lot to say. You want customers to renew their subscription or buy more stuff. You’re responding to customer service and tech support questions. There are statuses, receipts, and acknowledgments to send. Satisfaction survey results to … Continue reading “24 Best Practices for Optimizing a Customer Lifecycle Communication Program”
After conducting 8 or more customer interviews, themes will start to bubble up. But often, there are many more smaller nuances — or even surprises — that remain hidden and need to be unlocked. To mine these gold nuggets, there can be an enormous amount of effort that goes into prepping qualitative, or unstructured, data. … Continue reading “4 Ways to Analyze Qualitative UX Research”
Here are the apps and digital tools that I most frequently use to communicate, conduct, and analyze UX research. Qualtrics For online surveys and screening, I prefer to use Qualtrics for its powerful branching capabilities and analysis capabilities. I’ve also used SurveyMonkey, SurveyGizmo, and Google Forms. Microsoft Suite I use Word mostly for creating research plans … Continue reading “Inside My Toolkit: UX Research Apps & Tools”
An evolving list of my favorite books, videos, and podcasts that I have found helpful in my career: BOOKS “Steal Like an Artist” by Austin Kleon A little book of small ways to build momentum. One of my favorites: Don’t break the chain. Buy a giant calendar, then set out to complete the same challenge … Continue reading “My Favorite UX & Non-UX Resources”