Category: CX / UX Strategy
How to Create a Successful User Experience at Your Next Live Event
Whether you are designing a website, planning an email campaign, creating a Facebook contest, or hosting a live event — you are consciously or unconsciously creating an “experience.” User experience (UX) is the multi sensory summation of every customer interaction and it can greatly impact users’ emotional reactions. I recently met Susan Bordson for coffee (thank … Continue reading “How to Create a Successful User Experience at Your Next Live Event”
How to Engage Your Users: Professional Services Bios
Most of us have experienced health clinic websites that allow you to view the photos and bios of physicians – allowing you to select a doctor based on whichever criteria is most important to you (e.g., specialty, years of experience). What puzzles is me is why all companies who offer professional services don’t do the … Continue reading “How to Engage Your Users: Professional Services Bios”
What to Learn from Disney’s Relationship Marketing Mistakes
I am a huge fan of product finder tools — interactive experiences that ask prospects to assess their current situation or prioritize the features or benefits that are most important to them. Product finders are a smart way to simplify complex products and services, provide superior customer experience on your website and allow your company to … Continue reading “What to Learn from Disney’s Relationship Marketing Mistakes”
How to Engage Your Users: Location-Aware Experiences
Whenever I talked about location-aware technology to clients, Olive Garden was always my go-to website to demo how this feature works. Today, I was disappointed to find that this feature no longer has a prominent call-out on its home page, and is now buried on the “Find a Restaurant” page. Boo. Before I go too … Continue reading “How to Engage Your Users: Location-Aware Experiences”
5 Ways to Improve Car Manufacturer Website Usability
For all their advancement in car safety, technology, design, and ability to make humorous commercials, car manufacturers have completely stalled when it comes to creating user-centered websites. Buying a Car Online: Not Fun Buying a brand new car was not as much fun as I thought it would be. In fact, it was decidedly un-fun. … Continue reading “5 Ways to Improve Car Manufacturer Website Usability”