{"id":8203,"date":"2023-05-15T07:00:00","date_gmt":"2023-05-15T12:00:00","guid":{"rendered":"https:\/\/juneux.com\/blog\/?p=8203"},"modified":"2023-05-16T23:02:53","modified_gmt":"2023-05-17T04:02:53","slug":"data-overload-how-to-manage-the-flow-of-cx-insights-effectively","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2023\/05\/data-overload-how-to-manage-the-flow-of-cx-insights-effectively\/","title":{"rendered":"Data Overload? How to Manage the Flow of CX Insights Effectively"},"content":{"rendered":"\n

One of the biggest pros of CX insights is also its biggest drawback. CX. Data. Never. Stops. It\u2019s constantly and passively flowing in via social media, transactional surveys, phone call transcripts, chat transcripts, etc.<\/p>\n\n\n\n

As a result, it can be extremely challenging for CX teams to prioritize which<\/em> insights to share with other teams. There also may be explicit or inferred pressure on CX teams to continually uncover and share new<\/em> insights.<\/p>\n\n\n\n

But change management and optimizing customer experiences takes time. It can sometimes take YEARS to see the impact of our work. From insight to statistically significant improved business outcome, a lot of water has flowed under that metaphorical bridge.<\/p>\n\n\n\n

While we all practice more patience and wait for change, how might CX teams organize the constant deluge of insights in the meantime\u2014and<\/em> control the flow of insights back out to leaders and stakeholder teams?<\/p>\n\n\n\n\n\n\n\n

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“You can do anything, but not everything.”<\/p>\nDavid Allen (author)<\/cite><\/blockquote>\n\n\n\n

Prioritize Insights<\/h2>\n\n\n\n

Executive summaries are easy for leaders to digest, but after viewing \u201cexecutive summaries\u201d for dozens of reports over a week\u2014they’ll all feel like a blur. <\/p>\n\n\n\n

How can CX teams cut through the noise and create a CX north star for their executive team?<\/p>\n\n\n\n

Here are a few ways to contextualize insights:<\/p>\n\n\n\n