{"id":6845,"date":"2020-01-20T07:00:00","date_gmt":"2020-01-20T13:00:00","guid":{"rendered":"https:\/\/juneux.com\/blog\/?p=6845"},"modified":"2021-06-07T00:45:50","modified_gmt":"2021-06-07T05:45:50","slug":"when-to-use-which-ux-research-deliverable","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/","title":{"rendered":"When to Use Which UX Research Deliverable"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">UX research encompasses all types of research activities: user research, competitive research, stakeholder or subject matter expert interviews, audits, analytics, and other information sources\u2014with the goal of helping organizations understand how to better serve their users. <\/p>\n\n\n\n<p>Think beyond the traditional research report! Below is a list of UX research deliverables you can use to help you communicate strategy or research insights with greater impact and engagement. <\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/ux_research_deliverables-3.png\" alt=\"\" class=\"wp-image-7020\" width=\"694\" height=\"405\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/ux_research_deliverables-3.png 925w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/ux_research_deliverables-3-150x88.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/ux_research_deliverables-3-768x448.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Business Strategy<\/h2>\n\n\n\n<p><strong>Goal:<\/strong> Communicate business strengths, differentiators, or priorities.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Activity System Map<\/li><li>Impact-Effort Matrix<\/li><li><a href=\"https:\/\/juneux.com\/blog\/2013\/12\/nonprofit-workshop-overcoming-analysis-paralysis\/\">Ladder Diagram<\/a><\/li><li>SWOT Analysis<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">UX \/ CX Performance<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Communicate UX \/ CX metrics gathered from beacons, lasers, sensors, analytics, video, and voice of customer surveys.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CX Scorecard<\/li><li>Customer Journey Dashboard<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business Processes &amp; Systems<\/h2>\n\n\n\n<p><strong>Goal:<\/strong> Document the people, processes, systems, and platforms that make the organization run\u2014and opportunities to improve. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CX Ecosystem Map<\/li><li>Ecosystem Map<\/li><li>Gap Analysis<\/li><li>Process Map<\/li><li>Service Blueprint<\/li><li>Stakeholder Map<\/li><li>System Map<\/li><li>Touchpoint Map<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">UX \/ CX Strategy<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Communicate the UX or CX strategy or propose solutions to customer problems.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Concept \/ Sketch<\/li><li>Content Map<\/li><li>Customer Journey Map: Future State<\/li><li>Design Tenets<\/li><li>Prototype<\/li><li>Scenario Map<\/li><li>Site Map<\/li><li>Storyboard<\/li><li>Wireframes<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Product or Service Strategy<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Map product \/ service problems to solve, strategy, and priorities.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer Problem Map<\/li><li>Impact Map<\/li><li>Impact-Effort Matrix<\/li><li>Journey Atlas<\/li><li>Story Map &amp; User Stories<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">User Needs &amp; Behaviors<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Determine user needs by first documenting how users currently complete tasks or how they will use a future state service or product.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Storyboard<\/li><li>Task Analysis Grid<\/li><li>Use Cases<\/li><li>User Flow<\/li><li>User Journey Map<\/li><li>User Scenarios<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Research Synthesis &amp; Collaboration Tools<\/h2>\n\n\n\n<p><strong>Goal:<\/strong> Collaborate with the design or stakeholder team to map research hypotheses, questions, or findings, and then identify patterns or themes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Affinity Map<\/li><li>Concept Map<\/li><li>Empathy Map<\/li><li><a href=\"https:\/\/juneux.com\/blog\/2019\/11\/ux-word-of-the-day-hypothesis-map\/\">Hypothesis Map<\/a><\/li><li>Mind Map<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Research Insights<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Communicate research findings.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/juneux.com\/blog\/2019\/11\/ux-word-of-the-day-hypothesis-map\/\">Customer Journey Map: Current State<\/a><\/li><li>Customer Stories (e.g., photobook, posters)<\/li><li>Expectation Map<\/li><li>Experience Map<\/li><li>Mental Model<\/li><li>Podcast<\/li><li>Research Repository (e.g., Trello, Google Sheets)<\/li><li>Research Wall \/ Research Room<\/li><li>Social Media Persona<\/li><li>TV Show<\/li><li>Usability Study Log<\/li><li>User Personas<\/li><li>Video Clips<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Audits<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Document findings uncovered during an audit.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Accessibility Audit<\/li><li>Content Audit<\/li><li>Experience Audit<\/li><li>Fishbone Analysis<\/li><li>Heuristic Analysis \/ Expert Review<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Competitive Insights<\/h2>\n\n\n\n<p><strong>Goal: <\/strong>Communicate expert assessments about competitors or the competitive landscape.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Competitive Analysis<\/li><li>Competitive Matrix<\/li><li>Context Map<\/li><\/ul>\n\n\n\n<p>See also: <a href=\"https:\/\/juneux.com\/blog\/2018\/07\/when-to-use-which-ux-research-method\/\">When to Use Which UX Research Method<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/06\/discovering-hidden-insights-with-kano-analysis-a-case-study\/\">Discovering Hidden Insights with Kano Analysis: A Case Study<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/esat-csat-a-survey-alignment-love-story\/\">ESAT &#038; CSAT: A Survey Alignment Love Story<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/ux-research-toolbox-anatomy-of-a-compelling-narrative-for-your-ux-research-reports\/\">UX Research Toolbox: Anatomy of a Compelling Narrative for Your UX Research Reports<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/data-overload-how-to-manage-the-flow-of-cx-insights-effectively\/\">Data Overload? How to Manage the Flow of CX Insights Effectively<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/bias-free-ux-research-innovative-approaches-to-mitigating-bias-in-the-research-process\/\">Bias-Free UX Research: Innovative Approaches to Mitigating Bias in the Research Process<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-bright-blue-background-color has-background no-border-radius\" href=\"https:\/\/juneux.com\/blog\/contact\/\">contact june ux<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>UX research encompasses all types of research activities: user research, competitive research, stakeholder or subject matter expert interviews, audits, analytics, and other information sources\u2014with the goal of helping organizations understand how to better serve their users. Think beyond the traditional research report! Below is a list of UX research deliverables you can use to help &hellip; <a href=\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When to Use Which UX Research Deliverable&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-6845","post","type-post","status-publish","format-standard","hentry","category-user-research-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When to Use Which UX Research Deliverable - June UX<\/title>\n<meta name=\"description\" content=\"Out: Research Reports. In: Research Maps. This giant list of UX research deliverables communicate strategy or research insights with greater impact and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to Use Which UX Research Deliverable - June UX\" \/>\n<meta property=\"og:description\" content=\"Out: Research Reports. In: Research Maps. This giant list of UX research deliverables communicate strategy or research insights with greater impact and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\" \/>\n<meta property=\"og:site_name\" content=\"June UX\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T05:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/ux_research_deliverables-3.png\" \/>\n<meta name=\"author\" content=\"Kristine Remer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kristineremer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Remer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\",\"url\":\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\",\"name\":\"When to Use Which UX Research Deliverable - June UX\",\"isPartOf\":{\"@id\":\"https:\/\/juneux.com\/blog\/#website\"},\"datePublished\":\"2020-01-20T13:00:00+00:00\",\"dateModified\":\"2021-06-07T05:45:50+00:00\",\"author\":{\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb\"},\"description\":\"Out: Research Reports. 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