{"id":6786,"date":"2019-12-18T21:11:04","date_gmt":"2019-12-19T03:11:04","guid":{"rendered":"https:\/\/juneux.com\/blog\/?p=6786"},"modified":"2020-04-19T14:05:14","modified_gmt":"2020-04-19T19:05:14","slug":"qrca","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2019\/12\/qrca\/","title":{"rendered":"Takeaways from My 2020 QRCA Conference Talk: UX Research Is Not a Synonym for Usability Testing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/QRCA-Annual-Conference-Speak.jpg\" alt=\"\" class=\"wp-image-7068\" width=\"520\" height=\"272\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/QRCA-Annual-Conference-Speak.jpg 520w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/QRCA-Annual-Conference-Speak-150x78.jpg 150w\" sizes=\"auto, (max-width: 520px) 85vw, 520px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In January 2020, I spoke at the <a href=\"https:\/\/www.qrca.org\/events\/EventDetails.aspx?id=1202213\">2020 QRCA Conference<\/a> in Austin, Texas. The name of my talk was &#8220;UX Research Is Not a Synonym for Usability Testing.&#8221; <\/p>\n\n\n\n<p class=\"has-normal-font-size\">The inspiration for my talk actually came to me immediately while attending the 2019 conference&#8230; Sometimes when I introduced myself as a UX researcher to another qualitative researcher, I heard, &#8220;I do usability testing, too!&#8221; Hhm?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-normal-font-size\">Upon doing a little more digging among online forums and asking my UX research colleagues, I discovered that it&#8217;s a common misconception that the terms &#8220;UX research&#8221; and &#8220;usability testing&#8221; can be used interchangeably. <\/p>\n\n\n\n<p>Usability testing is just one method among many! My original blog post <a href=\"https:\/\/juneux.com\/blog\/2015\/03\/28-ways-to-know-your-customers\/\">28 user research methods<\/a>\u2014now includes more than 80 research methods, techniques, and metrics. <\/p>\n\n\n\n<p>Not only is usability testing a small part of what UX researchers do on a day-to-day basis, even <em>user research<\/em> makes up only a portion of the discipline. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview of My Talk<\/h2>\n\n\n\n<p>In this talk, I covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What UX researchers do<\/li><li>Where UX researchers work (and where UX research happens)<\/li><li><em>How<\/em> UX researchers work<\/li><\/ul>\n\n\n\n<p>This high-level talk is designed for <strong>market researchers<\/strong>, <strong>qualitative researchers<\/strong>, and <strong>early career UX researchers<\/strong> who want to experiment with new research methods and techniques in the areas of digital experiences, product design, service design, customer experience, or innovation.<\/p>\n\n\n\n<p>I also gave my point of view about how (or if?) UX and CX intersect\u2014plus showed lots of visuals and examples. Attendees of my talk also learned how to conduct a product research method called &#8220;Kano Analysis.&#8221;<\/p>\n\n\n\n<p>(Shout out and thank you to <a href=\"https:\/\/www.qrca.org\/blogpost\/1488356\/340584\/Annual-Conference-Reporter-on-the-Scene-UX-Research-is-not-a-Synonym-for-Usability-Testing\">Rachel Wang<\/a>, my QRCA reporter on the scene, for the thoughtful write-up about my talk!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UX Research Resources for Beginners<\/h2>\n\n\n\n<p>If you&#8217;re just getting started in the field of UX or UX research or want to learn more, here&#8217;s a list of resources I assembled:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX Terminology<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/Research-Keywords-3-1.png\" alt=\"Word cloud of research terms\" class=\"wp-image-7058\" width=\"463\" height=\"270\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/Research-Keywords-3-1.png 925w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/Research-Keywords-3-1-150x88.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/Research-Keywords-3-1-768x448.png 768w\" sizes=\"auto, (max-width: 463px) 85vw, 463px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1H3lh9T3biK73pQvRvlx_Mt3RwX-26xiYeKppneEFkY0\/edit?usp=sharing\">UX terms &amp; acronyms<\/a> &#8211; Google Sheet<br><a href=\"https:\/\/juneux.com\/blog\/2016\/03\/ux-word-of-the-day-index\/\">UX Word of the Day<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX Research Methods<\/h3>\n\n\n\n<p><a href=\"https:\/\/juneux.com\/blog\/2015\/03\/28-ways-to-know-your-customers\/\">User research methods<\/a> &#8211; alphabetical list<br><a href=\"https:\/\/juneux.com\/blog\/2018\/07\/when-to-use-which-ux-research-method\/\">User research methods<\/a> &#8211; by research goal<br><a href=\"https:\/\/juneux.com\/blog\/2019\/07\/non-user-research-methods-to-add-to-your-ux-research-toolbox\/\">Non-user research methods<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX Research Deliverables<\/h3>\n\n\n\n<p><a href=\"https:\/\/juneux.com\/blog\/2019\/11\/28-ux-research-deliverables\/\">UX research deliverables<\/a> &#8211; alphabetical list<br><a href=\"https:\/\/juneux.com\/blog\/2020\/01\/when-to-use-which-ux-research-deliverable\/\">UX research deliverables<\/a> &#8211; by goal<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX &amp; UX Research Books<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library.jpg\" alt=\"UX books from my own library\" class=\"wp-image-7057\" width=\"504\" height=\"378\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library.jpg 2016w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library-150x113.jpg 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library-768x576.jpg 768w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library-1536x1152.jpg 1536w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/01\/kristine_remer_ux_library-1200x900.jpg 1200w\" sizes=\"auto, (max-width: 504px) 85vw, 504px\" \/><\/figure><\/div>\n\n\n\n<p>Start here:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Human Factors in Systems Engineering<\/em> by Alphonse Chapanis<br><em>The Design of Everyday Things<\/em> by Don Norman<\/li><li><em>Measuring the User Experience<\/em> by Thomas S Tullis and William Albert<\/li><li><em>Understanding Your Users<\/em> by Kathy Baxter, Catherine Courage, and Kelly Caine<\/li><li><em>Build Better Products<\/em> by Laura Klein<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/juneux.com\/blog\/2018\/08\/my-favorite-ux-non-ux-resources\/\">More books I love &amp; recommend<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX &amp; UX Research Blogs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/\">NNGroup.com<\/a><br><a href=\"https:\/\/measuringu.com\/all-blogs\/\">MeasuringU.com<br><\/a><a href=\"https:\/\/articles.uie.com\">UIE.com<br><\/a><a href=\"http:\/\/boxesandarrows.com\">BoxesAndArrows.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX Research Tools<\/h3>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1LaiiAbt2ZyhlRuOpcCI6HH10NGrcpw4FeXxtbc7JotU\/edit?usp=sharing\">UX research tools<\/a> &#8211; curated by me<br><a href=\"https:\/\/airtable.com\/universe\/exp7BidtSB73ihAqw\/user-research-tool-box?explore=true\">UX research tools<\/a> &#8211; curated by Kate Towsey<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UX Career Tips<\/h3>\n\n\n\n<p><a href=\"https:\/\/juneux.com\/blog\/2020\/01\/what-are-the-different-ux-career-options\/\">UX career options<\/a><br><a href=\"https:\/\/juneux.com\/blog\/2017\/03\/how-i-changed-careers-from-journalist-to-ux-researcher\/\">How I changed careers from journalist to UX researcher<\/a><br><a href=\"https:\/\/juneux.com\/blog\/2020\/01\/how-to-get-real-world-ux-experience-without-going-back-to-school\/\">How to get real-world UX experience without going back to school<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/06\/discovering-hidden-insights-with-kano-analysis-a-case-study\/\">Discovering Hidden Insights with Kano Analysis: A Case Study<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/esat-csat-a-survey-alignment-love-story\/\">ESAT &#038; CSAT: A Survey Alignment Love Story<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/ux-research-toolbox-anatomy-of-a-compelling-narrative-for-your-ux-research-reports\/\">UX Research Toolbox: Anatomy of a Compelling Narrative for Your UX Research Reports<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/data-overload-how-to-manage-the-flow-of-cx-insights-effectively\/\">Data Overload? How to Manage the Flow of CX Insights Effectively<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/bias-free-ux-research-innovative-approaches-to-mitigating-bias-in-the-research-process\/\">Bias-Free UX Research: Innovative Approaches to Mitigating Bias in the Research Process<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-bright-blue-background-color no-border-radius\" href=\"https:\/\/juneux.com\/blog\/contact\/\">Contact June UX<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In January 2020, I spoke at the 2020 QRCA Conference in Austin, Texas. The name of my talk was &#8220;UX Research Is Not a Synonym for Usability Testing.&#8221; The inspiration for my talk actually came to me immediately while attending the 2019 conference&#8230; Sometimes when I introduced myself as a UX researcher to another qualitative &hellip; <a href=\"https:\/\/juneux.com\/blog\/2019\/12\/qrca\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Takeaways from My 2020 QRCA Conference Talk: UX Research Is Not a Synonym for Usability Testing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-6786","post","type-post","status-publish","format-standard","hentry","category-user-research-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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