{"id":6611,"date":"2019-11-09T11:24:07","date_gmt":"2019-11-09T17:24:07","guid":{"rendered":"https:\/\/juneux.com\/blog\/?p=6611"},"modified":"2019-11-10T17:47:46","modified_gmt":"2019-11-10T23:47:46","slug":"ux-word-of-the-day-hypothesis-map","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2019\/11\/ux-word-of-the-day-hypothesis-map\/","title":{"rendered":"UX Word of the Day: Hypothesis Map"},"content":{"rendered":"\n

What’s a hypothesis map? How is it different from a customer journey map?<\/p>\n\n\n\n

A hypothesis map is based on internal stakeholders’ input and assumptions. A customer journey map is based on customer research.<\/p>\n\n\n\n\n\n\n\n

Hypothesis Map<\/h2>\n\n\n\n
\"hypothesis<\/figure><\/div>\n\n\n\n

Customer Journey Map<\/h2>\n\n\n\n
\"Customer<\/figure><\/div>\n\n\n\n

When to Use Which Map<\/h2>\n\n\n\n

If you have time and budget, I recommend creating both maps.<\/p>\n\n\n\n

A hypothesis mapping workshop will help you gather internal stakeholders’ hypotheses, identify knowns and unknowns, and guide and inform your customer research plan.<\/p>\n\n\n\n

Conducting research with customers will help you validate (or disprove) your assumptions, uncover new findings, and gain the insights you need to tell a deeper, more meaningful story about your customers’ journey.<\/p>\n\n\n\n

To conduct customer research for a journey map<\/a>, I typically recommend one or more of the following research methods<\/a>:<\/p>\n\n\n\n