{"id":5501,"date":"2018-09-10T07:00:03","date_gmt":"2018-09-10T12:00:03","guid":{"rendered":"http:\/\/juneux.com\/blog\/?p=5501"},"modified":"2020-04-12T13:03:57","modified_gmt":"2020-04-12T18:03:57","slug":"8-ways-to-share-user-research-findings-customer-insights","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/","title":{"rendered":"8 Ways to Share User Research Findings &#038; Customer Insights"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Now that your UX research has been synthesized and shaped into a compelling story backed by data\u2014what&#8217;s the best way to get it into the hands of decision-makers (and the rest of the team)?<\/p>\n\n\n\n<!--more-->\n\n\n<h3>1. Repeat. Repeat. Repeat.<\/h3>\n<p>What\u2019s the saying about repeating something 7 times before it sinks in? True or not, I find repetition is the best method for implanting research findings into others\u2019 brains.<\/p>\n<p>Bring past researching findings forward into new research reports. Never assume older insights are old news.<\/p>\n<p>In cognitive neuroscientist <a href=\"http:\/\/memzy.com\/\">Carmen Simon<\/a>&#8216;s studies, she found people forget up to 90% of what you communicate.<\/p>\n<h3>2. Research Sound Bites<\/h3>\n<p>Repackage research insights as infographics or PPT slides that can be used by others throughout the organization in their own deliverables and reports.<\/p>\n<h3>3. Research Library<\/h3>\n<p>For one of my clients, I uploaded every research report and interview recording into a network directory that was accessible to everyone in their marketing department.<\/p>\n<p>Every research report followed the same naming convention, so that others could easily find relevant findings:<\/p>\n<p>Topic_ResearchMethodology_MonthYear.ppt<\/p>\n<h3>4. Communication Tools<\/h3>\n<p>Get research findings out of PowerPoint and into more hands-on <a href=\"http:\/\/juneux.com\/blog\/ux-design-strategy\/\">communication tools and activities<\/a>, such as:<\/p>\n<ul>\n<li>Customer journey maps<\/li>\n<li>Storyboards \/ comic strips<\/li>\n<li>Empathy maps<\/li>\n<li>Personas<\/li>\n<li>Role-playing exercises<\/li>\n<li>Activation workshops<\/li>\n<\/ul>\n<h3>5. Museum<\/h3>\n<p>You may have seen the lengths some organizations go to create <a href=\"http:\/\/www.customerexperienceinsight.com\/if-the-customer-experience-wont-come-to-your-employees-take-it-to-them\/\">immersive experiences<\/a>. Videos, artifacts, and placards detail the insights uncovered about their target audience in a museum-like setting.<\/p>\n<p>You can do something similar for a lot less expense and formality&#8230;<\/p>\n<p>Take over an empty office or a blank wall by taping up print-outs of your research findings. Post print-outs of your mock-ups and then write insights directly on them or tag areas with sticky notes.<\/p>\n<p>One time, I created a little vignette about each diary study participant \u2014 using their photo, demographics, and diary entries. Using different color markers, I highlighted parts of the diary entries to help casual observers quickly focus on key information and themes.<\/p>\n<h3>6. Slack<\/h3>\n<p>Slack, or other internal online communities, is a great use for your research sound bites. Create and share infographics to help reinforce insights about your customers.<\/p>\n<p>Another idea: create a channel devoted entirely to research insights.<\/p>\n<h3>7. Google Sheets<\/h3>\n<p>Using Google Sheets and Docs is a fast way to update data in real-time. Keep the whole team informed by uploading interview notes or recaps at the end of each work day.<\/p>\n<p>Use Google Sheets to track usability issues. Over time, the team can see which usability issues fade away or continue to bedevil users.<\/p>\n<p>Caution: I&#8217;ve tried typing my interview notes directly into Google during a session, but have gotten burned. Translation: lost interview notes.<\/p>\n<h3>8. Private YouTube<\/h3>\n<p>MP3 files are often too big to email, which makes sharing usability sessions difficult, if not impossible. To get around this, I upload the videos to YouTube \u2014 set to \u201cprivate.\u201d<\/p>\n<p>Other storage options: Google Drive, Vimeo, Dropbox.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Bonus Tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">9. Posters<\/h4>\n\n\n\n<p>Among my colleagues, I&#8217;m well-known for my love of posters. Choose topics that require a highly visual story, then go big! I love printing giant posters for customer journey maps, site maps, complex user flows, and competitive analyses.<\/p>\n\n\n\n<p>At Staples, you can print black and white 3&#215;4-foot posters (called blueprints) for around $4. Color posters also are very reasonably priced.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. TV Show<\/h4>\n\n\n\n<p>Develop your own reality TV show based on your target audience. Whether monthly or quarterly, create episodes that showcase how customers interact with your products in their everyday lives. <\/p>\n\n\n\n<p>UK grocer, Asda has produced a monthly TV show called &#8220;Our Home&#8221; for the past 2 years. The episodes are storyboarded in advance and are built around themes, such as &#8220;Halloween.&#8221; The show&#8217;s &#8220;stars&#8221; are 9 real families who were intercepted while shopping in their grocery stores (then vetted via follow-up IDIs).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">11. Insights Database<\/h4>\n\n\n\n<p>Individual insights quickly become forgotten when they&#8217;re trapped in research reports. Ensure research insights remain accessible by inputting and tagging them individually in a searchable database. <\/p>\n\n\n\n<p>Build your own database, or try companies like Airtable, Trello, or Asana.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">12. Podcast<\/h4>\n\n\n\n<p>For teams on the go, create a <a href=\"https:\/\/www.nimblemr.com\/new-blog\/podcasts-to-deliver-insights\">podcast series<\/a>. Interview a UX researcher or product manager about their most recent study, and ask them to share their insights. <\/p>\n\n\n\n<p>If you&#8217;re conducting a longer diary study, share IDIs or read aloud participants&#8217; written diary entries. Or, intercut IDI clips with a discussion about what the research participant just talked about. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">13. Story Book<\/h4>\n\n\n\n<p>Collect photos and stories from real customers, and then publish them in a hardbound, four-color book. The goal of this book is to strengthen the <a href=\"https:\/\/juneux.com\/blog\/2020\/04\/thinking-feeling-and-doing-empathy-in-everyday-practice\/\">empathy<\/a> the team has for their users.<\/p>\n\n\n\n<p>Tip: Ensure the team doesn&#8217;t mistake these stories for personas\u2014they are significantly different.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/06\/discovering-hidden-insights-with-kano-analysis-a-case-study\/\">Discovering Hidden Insights with Kano Analysis: A Case Study<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/esat-csat-a-survey-alignment-love-story\/\">ESAT &#038; CSAT: A Survey Alignment Love Story<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/ux-research-toolbox-anatomy-of-a-compelling-narrative-for-your-ux-research-reports\/\">UX Research Toolbox: Anatomy of a Compelling Narrative for Your UX Research Reports<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/data-overload-how-to-manage-the-flow-of-cx-insights-effectively\/\">Data Overload? How to Manage the Flow of CX Insights Effectively<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/bias-free-ux-research-innovative-approaches-to-mitigating-bias-in-the-research-process\/\">Bias-Free UX Research: Innovative Approaches to Mitigating Bias in the Research Process<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-bright-blue-background-color no-border-radius\" href=\"http:\/\/juneux.com\/blog\/contact\/\">Contact June UX<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Now that your UX research has been synthesized and shaped into a compelling story backed by data\u2014what&#8217;s the best way to get it into the hands of decision-makers (and the rest of the team)?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5501","post","type-post","status-publish","format-standard","hentry","category-user-research-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Ways to Share User Research Findings &amp; Customer Insights - June UX<\/title>\n<meta name=\"description\" content=\"What&#039;s the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways to Share User Research Findings &amp; Customer Insights - June UX\" \/>\n<meta property=\"og:description\" content=\"What&#039;s the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"June UX\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T12:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-12T18:03:57+00:00\" \/>\n<meta name=\"author\" content=\"Kristine Remer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kristineremer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Remer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/\",\"url\":\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/\",\"name\":\"8 Ways to Share User Research Findings & Customer Insights - June UX\",\"isPartOf\":{\"@id\":\"https:\/\/juneux.com\/blog\/#website\"},\"datePublished\":\"2018-09-10T12:00:03+00:00\",\"dateModified\":\"2020-04-12T18:03:57+00:00\",\"author\":{\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb\"},\"description\":\"What's the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.\",\"breadcrumb\":{\"@id\":\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/juneux.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Ways to Share User Research Findings &#038; Customer Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/juneux.com\/blog\/#website\",\"url\":\"https:\/\/juneux.com\/blog\/\",\"name\":\"June UX\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/juneux.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb\",\"name\":\"Kristine Remer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g\",\"caption\":\"Kristine Remer\"},\"description\":\"Kristine Remer is a CX insights leader, UX researcher, and strategist in Minneapolis. She helps organizations drive significant business outcomes by finding and solving customer problems. She never misses the Minnesota State Fair and loves dark chocolate mochas, kayaking, escape rooms, and planning elaborate treasure hunts for her children.\",\"sameAs\":[\"linkedin.com\/in\/kristineremer\",\"https:\/\/twitter.com\/kristineremer\"],\"url\":\"https:\/\/juneux.com\/blog\/author\/klremer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 Ways to Share User Research Findings & Customer Insights - June UX","description":"What's the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/","og_locale":"en_US","og_type":"article","og_title":"8 Ways to Share User Research Findings & Customer Insights - June UX","og_description":"What's the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.","og_url":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/","og_site_name":"June UX","article_published_time":"2018-09-10T12:00:03+00:00","article_modified_time":"2020-04-12T18:03:57+00:00","author":"Kristine Remer","twitter_card":"summary_large_image","twitter_creator":"@kristineremer","twitter_misc":{"Written by":"Kristine Remer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/","url":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/","name":"8 Ways to Share User Research Findings & Customer Insights - June UX","isPartOf":{"@id":"https:\/\/juneux.com\/blog\/#website"},"datePublished":"2018-09-10T12:00:03+00:00","dateModified":"2020-04-12T18:03:57+00:00","author":{"@id":"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb"},"description":"What's the best way to get customer insights into the heads of decision-makers? Here are 8 ideas\u2014plus 5 bonus tips\u2014beyond the standard research report.","breadcrumb":{"@id":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/juneux.com\/blog\/2018\/09\/8-ways-to-share-user-research-findings-customer-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/juneux.com\/blog\/"},{"@type":"ListItem","position":2,"name":"8 Ways to Share User Research Findings &#038; Customer Insights"}]},{"@type":"WebSite","@id":"https:\/\/juneux.com\/blog\/#website","url":"https:\/\/juneux.com\/blog\/","name":"June UX","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/juneux.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb","name":"Kristine Remer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/juneux.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g","caption":"Kristine Remer"},"description":"Kristine Remer is a CX insights leader, UX researcher, and strategist in Minneapolis. She helps organizations drive significant business outcomes by finding and solving customer problems. She never misses the Minnesota State Fair and loves dark chocolate mochas, kayaking, escape rooms, and planning elaborate treasure hunts for her children.","sameAs":["linkedin.com\/in\/kristineremer","https:\/\/twitter.com\/kristineremer"],"url":"https:\/\/juneux.com\/blog\/author\/klremer\/"}]}},"_links":{"self":[{"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/posts\/5501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/comments?post=5501"}],"version-history":[{"count":14,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/posts\/5501\/revisions"}],"predecessor-version":[{"id":7242,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/posts\/5501\/revisions\/7242"}],"wp:attachment":[{"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/media?parent=5501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/categories?post=5501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juneux.com\/blog\/wp-json\/wp\/v2\/tags?post=5501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}