{"id":5150,"date":"2018-07-26T14:21:37","date_gmt":"2018-07-26T19:21:37","guid":{"rendered":"http:\/\/juneux.com\/blog\/?p=5150"},"modified":"2021-03-12T09:20:46","modified_gmt":"2021-03-12T15:20:46","slug":"when-to-use-which-ux-research-method","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2018\/07\/when-to-use-which-ux-research-method\/","title":{"rendered":"UX Research Playbook: When to Use Which UX Research Method"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">With more than <a href=\"https:\/\/juneux.com\/blog\/2015\/03\/28-ways-to-know-your-customers\/\">90 UX research methods and techniques <\/a>available, when or where in the design process is the best place to use them?<\/p>\n\n\n\n<p>What does your organization or team want to learn more about? There are several different methods to consider\u2014depending on your research goal.<\/p>\n\n\n\n<!--more-->\n\n\n<ul>\n<li>Discovery &amp; problem exploration<\/li>\n<li>User behaviors<\/li>\n<li>Navigation<\/li>\n<li>Content or labeling<\/li>\n<li>Design<\/li>\n<li>Usability or concept evaluation<\/li>\n<li>Emotional response<\/li>\n<li>UX \/ CX metrics<\/li>\n<li>Innovation<\/li>\n<\/ul>\n<h2><strong>UX \/ CX Research Playbook<\/strong><\/h2>\n<figure id=\"attachment_7298\" aria-describedby=\"caption-attachment-7298\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/07\/ux_playbook.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7298\" src=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/07\/ux_playbook.png\" alt=\"UX \/ CX research playbook identifies research methods to understand what customers think, feel, say, do, and see.\" width=\"400\" height=\"226\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/07\/ux_playbook.png 1149w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/07\/ux_playbook-150x85.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2020\/07\/ux_playbook-768x434.png 768w\" sizes=\"auto, (max-width: 400px) 85vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-7298\" class=\"wp-caption-text\">Click to view full size image.<\/figcaption><\/figure>\n<h2><strong>Discovery &amp; Problem Exploration<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To discover <strong><em>unknown<\/em><\/strong> customer pain points or barriers that your product or organization might be able to solve.<\/li>\n<li><span style=\"font-size: inherit;\">To gain a deeper understanding of a <\/span><strong style=\"font-size: inherit;\"><em>known<\/em><\/strong><span style=\"font-size: inherit;\"> customer pain point, barrier, current state experience, user preferences, etc.<\/span><\/li>\n<\/ul>\n<p><strong>UX research methods for discovering or exploring CUSTOMER PROBLEMS:<\/strong><\/p>\n<ul>\n<li>Collage study<\/li>\n<li>Contextual inquiry<\/li>\n<li>Customer listening<\/li>\n<li>Customer service log<\/li>\n<li>Diary study<\/li>\n<li>Ethnography<\/li>\n<li>In-depth interviews (IDIs)<\/li>\n<li>Jointly told tale<\/li>\n<li>Search log<\/li>\n<li>Storytelling forum \/ booth<\/li>\n<li>Survey \/ VOC<\/li>\n<\/ul>\n<h2><strong>User Behaviors<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To better understand how your customers think and behave.<\/li>\n<\/ul>\n<p><strong>UX research methods for observing user BEHAVIORS:<\/strong><\/p>\n<ul>\n<li>Web analytics<\/li>\n<li>Search log analysis<\/li>\n<li>Customer listening<\/li>\n<li>User session replay<\/li>\n<li>Contextual inquiry<\/li>\n<li>Ethnography \/ field study<\/li>\n<li>Big data analysis<\/li>\n<li>Text mining<\/li>\n<li>Social listening<\/li>\n<li>Sensors \/ lasers<\/li>\n<li>Video tracking<\/li>\n<li>IoT analytics<\/li>\n<li>Private community<\/li>\n<li>Lifestyle community<\/li>\n<\/ul>\n<h2><strong>Navigation<\/strong><\/h2>\n<p><strong>Research goal:<\/strong>\u00a0<\/p>\n<ul>\n<li>To discover user priorities.<\/li>\n<li><span style=\"font-size: inherit;\">To determine the best design way to organize information.<\/span><\/li>\n<li><span style=\"font-size: inherit;\">To evaluate current or proposed navigation structure.<\/span><\/li>\n<\/ul>\n<p><strong>UX research methods for designing or evaluating NAVIGATION:<\/strong><\/p>\n<ul>\n<li>Top task analysis<\/li>\n<li>Open or closed card sort<\/li>\n<li>Tree test<\/li>\n<li>Usability study<\/li>\n<li>Survey<\/li>\n<\/ul>\n<h2><strong>Content or Labeling<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To evaluate the effectiveness of the content.<\/li>\n<\/ul>\n<p><strong>UX research methods for evaluating CONTENT:<\/strong><\/p>\n<ul>\n<li>Readability test<\/li>\n<li>Cloze test<\/li>\n<li>Usability study<\/li>\n<li>Tone of voice pairs<\/li>\n<li>Read against the grain<\/li>\n<li>SUPR-Q<\/li>\n<\/ul>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To evaluate the effectiveness of labels.<\/li>\n<\/ul>\n<p><strong>UX research methods for evaluating LABELS:<\/strong><\/p>\n<ul>\n<li>Tree test<\/li>\n<li>Closed card sort<\/li>\n<li>Usability study<\/li>\n<\/ul>\n<h2><strong>Design<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To evaluate the\u00a0<span style=\"font-weight: 400;\">aesthetics \/ visceral impact of the design.<\/span><\/li>\n<li><span style=\"font-size: inherit;\">To evaluate the effectiveness of the design and layout.<\/span><\/li>\n<\/ul>\n<p><strong>UX research methods for evaluating DESIGN:<\/strong><\/p>\n<ul>\n<li>Desirability test<\/li>\n<li>Usability study<\/li>\n<li>5-second memory test<\/li>\n<li>A\/B test<\/li>\n<li>Heat map<\/li>\n<li>Scroll map<\/li>\n<li>Eye-tracking study<\/li>\n<li>Facial analysis<\/li>\n<li>SUPR-Q<\/li>\n<li>Taguchi<\/li>\n<\/ul>\n<h2><strong>Usability or Concept Evaluation<\/strong><\/h2>\n<p><strong>Research goal:<\/strong>\u00a0<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">To evaluate the user flow, usability, findability, or task completion rates.<\/span><\/li>\n<\/ul>\n<p><strong>UX research methods for evaluating USABILITY:<\/strong><\/p>\n<ul>\n<li>Usability study<\/li>\n<li>Closed card sort<\/li>\n<li>Tree test<\/li>\n<li>A\/B test<\/li>\n<li>First-click test<\/li>\n<\/ul>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To evaluate an idea or concept.<\/li>\n<\/ul>\n<p><strong>UX research methods for evaluating CONCEPTS:<\/strong><\/p>\n<ul>\n<li>A\/B test<\/li>\n<li>Concept study<\/li>\n<li>Concierge test<\/li>\n<li>Conjoint analysis<\/li>\n<li>Fake door test<\/li>\n<li>Kano<\/li>\n<li>Mark-up study<\/li>\n<li>MaxDiff<\/li>\n<li>Speed Dating<\/li>\n<li>Taguchi<\/li>\n<li>Virtual reality study<\/li>\n<li>Wizard of oz test<\/li>\n<\/ul>\n<h2><strong>Emotional Response<\/strong><\/h2>\n<p><strong>Research goal:\u00a0<\/strong><\/p>\n<ul>\n<li>To evaluate the emotional response to a product, feature, or concept.<\/li>\n<\/ul>\n<p><strong>UX research methods for uncovering or measuring EMOTIONS:<\/strong><\/p>\n<ul>\n<li>3E (Expressing Experiences &amp; Emotions)<\/li>\n<li>Affect grid \/ EmojiGrid<\/li>\n<li>Biometrics<\/li>\n<li>Emotrak<\/li>\n<li>ESM Study (Experience Sampling Method)<\/li>\n<li>FACS (Facial Action Coding System)<\/li>\n<li>Kano<\/li>\n<li>Neurometrics<\/li>\n<li>Product Emotion Measurement (PrEmo) \/ EmoCards<\/li>\n<li>Projectives (e.g., blob tree)<\/li>\n<li>SAM (Self-Reported Manikin)<\/li>\n<li>Semantic Differential Scale<\/li>\n<\/ul>\n<h2><strong>UX \/ CX Metrics<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To evaluate the effectiveness of the user experience.<\/li>\n<li><span style=\"font-size: inherit;\">To benchmark performance over time or against competitors.<\/span><\/li>\n<\/ul>\n<p><strong>UX metrics for measuring PERFORMANCE:<\/strong><\/p>\n<ul>\n<li>CES<\/li>\n<li>CSAT<\/li>\n<li>SEQ<\/li>\n<li>SUS<\/li>\n<li>True intent<\/li>\n<li>Mystery shopper<\/li>\n<li>Web analytics<\/li>\n<li>Heat map<\/li>\n<li>SCI<\/li>\n<li>Scroll map<\/li>\n<li>SUPR-Q<\/li>\n<li>Time on task<\/li>\n<li>Task completion rate<\/li>\n<\/ul>\n<h2><strong>Innovation<\/strong><\/h2>\n<p><strong>Research goal:<\/strong><\/p>\n<ul>\n<li>To find the next big idea.<\/li>\n<\/ul>\n<p><strong>UX research methods for discovering INNOVATIVE IDEAS:<\/strong><\/p>\n<ul>\n<li>Customer listening<\/li>\n<li>Customer workshop \/ co-creation workshop<\/li>\n<li>Diary study<\/li>\n<li>Private community \/ bulletin board<\/li>\n<li>Ethnography \/ field study<\/li>\n<li>In-depth interviews (IDIs)<\/li>\n<li>Social listening<\/li>\n<li>Speed dating<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/06\/discovering-hidden-insights-with-kano-analysis-a-case-study\/\">Discovering Hidden Insights with Kano Analysis: A Case Study<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/esat-csat-a-survey-alignment-love-story\/\">ESAT &#038; CSAT: A Survey Alignment Love Story<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/ux-research-toolbox-anatomy-of-a-compelling-narrative-for-your-ux-research-reports\/\">UX Research Toolbox: Anatomy of a Compelling Narrative for Your UX Research Reports<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/data-overload-how-to-manage-the-flow-of-cx-insights-effectively\/\">Data Overload? How to Manage the Flow of CX Insights Effectively<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2023\/05\/bias-free-ux-research-innovative-approaches-to-mitigating-bias-in-the-research-process\/\">Bias-Free UX Research: Innovative Approaches to Mitigating Bias in the Research Process<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-bright-blue-background-color has-background no-border-radius\" href=\"http:\/\/juneux.com\/blog\/contact\/\">Contact June UX<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With more than 90 UX research methods and techniques available, when or where in the design process is the best place to use them? What does your organization or team want to learn more about? There are several different methods to consider\u2014depending on your research goal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5150","post","type-post","status-publish","format-standard","hentry","category-user-research-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Research Playbook: When to Use Which UX Research Method - June UX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juneux.com\/blog\/2018\/07\/when-to-use-which-ux-research-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Research Playbook: When to Use Which UX Research Method - June UX\" \/>\n<meta property=\"og:description\" content=\"With more than 90 UX research methods and techniques available, when or where in the design process is the best place to use them? 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