Just like your website, it\u2019s critical to measure the performance of your analytics dashboard.<\/p>\n\n\n\n
Are people using it? Do people attain significant value from it?<\/p>\n\n\n\n\n\n\n
This is the second post in a blog series about redesigning your analytics dashboard. Start from the beginning.<\/a><\/p>\n So, you\u2019ve decided that your current dashboard isn\u2019t working anymore and you want to overhaul it. Awesome!<\/p>\n Before you throw the good\u00a0out with the bad, first conduct a survey. Measure how many people use it, how<\/em> people use it, and its impact on business decision-making.<\/p>\n A few months after the new dashboard launches, survey the same people again with the same questions. Then pop the champagne to celebrate your biggest gains and scrutinize where you can still do better.<\/p>\n Include everyone who currently receives the analytics dashboard, plus everyone who might be interested in receiving it and\u00a0whose job is directly impacted by the website.<\/p>\n Not everyone will be able to act on the insights in the dashboard, but everyone will benefit from a shared understanding of the site\u2019s performance.<\/p>\n Again, the purpose of the survey is to:<\/p>\n Write out your research goals before you craft your survey, then map the survey questions back to your survey goals. If a survey question doesn\u2019t fit your survey goals, you\u2019re breaking one of your own rules. (Actionable data, not interesting data\u2014right?)<\/p>\n Respect your co-workers\u2019 time and keep your survey to 10 questions or less. Bonus: you’ll also get higher survey complete rates.<\/p>\n Ideally, responses should be anonymous. Be sure those invited to the\u00a0survey know this, too.<\/p>\n Here are some example questions you might include in your survey:<\/p>\n To prevent boredom among your survey participants, mix up the question formats:<\/p>\n For multiple choice questions, include an \u201cother\u201d option with the ability to allow survey takers to write-in their own answers.<\/p>\n Before sending it out, test the survey questions with a few co-workers to ensure the questions make sense and cover the topics they care about.<\/p>\n Ask someone from your executive leadership team to email the survey for higher response rates.<\/p>\n Once the survey results are in, identify the key findings and document your benchmark metrics.<\/p>\n Communicate the results of the survey to key dashboard stakeholders, plus:<\/p>\n Ideally, share the results and next steps with all survey participants to demonstrate that you are listening and acting on their feedback.<\/p>\n Interview each web stakeholder separately to understand how they make decisions in order to improve website performance, what information they use, and what information they wish they had.<\/p>\n\n\nWhy benchmark<\/strong><\/h2>\n
Who to survey<\/strong><\/h2>\n
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What to survey<\/strong><\/h2>\n
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What to do with the survey results<\/strong><\/h2>\n
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Next: Conduct stakeholder interviews<\/a><\/strong><\/h2>\n
Related Articles<\/h2>\n\n\n