Providing an authentic clue or insight into what\u2019s around the corner. “Around the corner” might be on the next page or just below the “fold” \u2014 the imaginary line at the bottom of the screen.<\/h4>\n
I intentionally used the word authentic<\/em> in my definition, because it’s definitely not about tricking<\/em> someone into clicking or scrolling. No one ever wins friends using that approach.<\/p>\n In all my years of\u00a0usability testing, I’ve only seen 2 scenarios where a user doesn’t scroll down the\u00a0page:<\/p>\n Here are 2 simple ways to create information scent and\u00a0curiosity:<\/p>\n Empty space has numerous benefits \u2014 it’s aesthetically pleasing, creates focus, reduces clutter, improves readability\u00a0\u2014 but it has one big natural enemy: the “fold.”<\/p>\n Here\u2019s what I mean, jelly bean:<\/p>\n See the empty space between the 2 elements in the top example? To most people, that looks like the bottom of the screen. It lacks a visual indicator to tell the user to keep scrolling.<\/p>\n The “fold” varies from screen to screen, monitor to monitor, so it’s a good idea to ensure the layout adapts to whatever situations\u00a0are thrown at it.<\/p>\n Information scent isn’t just about the layout of the page, it’s also about using crystal clear language. Crystal clear, intriguing<\/strong> language.<\/p>\n Of the following, which one provides better information scent?<\/p>\n\n
1) Smart Layout Choices<\/strong><\/h3>\n
Without Information Scent<\/strong><\/h4>\n
![\"no](\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2016\/04\/1-1.jpg\")
<\/p>\nWith Information Scent<\/strong><\/h4>\n
![\"with](\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2016\/04\/2-1.jpg\")
<\/p>\n2) Smart Word Choices<\/strong><\/h3>\n
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