Unless they’re teenagers, people actually like being told what to do\u2014or at minimum, where to begin. It creates confidence. It makes them comfortable.<\/p>\n\n\n\n
Here’s one simple UX concept that will immediately boost your audience’s confidence and help them feel good about your website or brand experience.<\/p>\n\n\n\n\n\n\n
When everything is given the same amount of real estate or the same visual weight, it’s confusing for users. They don’t know where to look first, what to focus on, or what to do next.<\/p>\n
Information hierarchy can be created using:<\/p>\n
The most important element or message on the page is given the most physical space or visual weight. The second most important is given the second most weight. And so on.<\/p>\n
More important messages have larger point sizes than less important ones.<\/p>\n
Assuming your users are English-speaking, they’ll usually look first at the top left corner of the page. Where do they usually look last, if at all? The\u00a0right. Additional design elements such as graphics, colors, and empty space can help move readers down the page or to the correct\u00a0next step.<\/p>\n
When evaluating a wireframe or design concept, “information hierarchy”\u00a0is almost always the first thing I look for. This concept applies to every type of communication: websites, emails, menus, point of purchase signage, infographics, and so on.<\/p>\n\n\n