Is there a technical term for that? Why yes, yes there is. <\/p>\n\n\n\n
UX has an enormous amount of jargon\u2014so much so, that I have yet to find a comprehensive list.<\/p>\n\n\n\n
So today, I’m starting my own list of UX design concepts in this new blog series called, “UX Word of the Day.”<\/p>\n\n\n\n\n\n\n
Everyone does something for a reason… No one visits a website out of the blue\u2014no trigger, no end-game\u2014and just “looks around.” Even on sites that seem like “time fillers.”<\/p>\n
On Facebook, people want to find out what they missed or share something they saw on the Internet or something going on in their lives.<\/p>\n
On YouTube, people want to be entertained, learn something, get ideas, or be inspired. Even if they’re just killing time or zoning out on the way home from work\u2014people will at least<\/strong>\u00a0have an emotional goal. To laugh. To feel better about themselves. To relax.<\/p>\n On your website, your audience\u00a0wants to get information, compare prices, buy something, validate their decision, solve a problem, and so on.<\/p>\n At the start of every landing page project, ad campaign, email message, blog post\u2014first ask, what is the user’s goal here?<\/p>\n Either by yourself, or with your team, make 2 side-by-side lists:<\/p>\n When you find the same goal in both columns, draw a line connecting the 2.<\/p>\n How many matches did you get?<\/p>\n\n\nTry This Exercise<\/strong><\/h2>\n
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