{"id":1473,"date":"2014-06-05T09:26:39","date_gmt":"2014-06-05T14:26:39","guid":{"rendered":"http:\/\/juneux.com\/blog\/?p=1473"},"modified":"2020-01-22T23:03:36","modified_gmt":"2020-01-23T05:03:36","slug":"how-to-create-a-successful-user-experience-at-your-next-live-event","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2014\/06\/how-to-create-a-successful-user-experience-at-your-next-live-event\/","title":{"rendered":"How to Create a Successful User Experience at Your Next Live Event"},"content":{"rendered":"

Whether you are designing a website, planning an email campaign, creating a Facebook contest, or hosting a live event \u2014\u00a0you are consciously<\/em> or unconsciously<\/em> creating an \u201cexperience.\u201d<\/strong> <\/span><\/p>\n

User experience (UX) is the multi sensory summation of every customer interaction and it can greatly impact users\u2019 emotional reactions.<\/span><\/p>\n

\"Susan<\/a>I recently met Susan Bordson<\/a><\/strong> for coffee (thank you for introducing us, Twitter!). I was so impressed by her that I wanted you to meet her, too. Susan is a strategist and creative director for business media and events. She helps companies ensure the content and user experience<\/strong> is on target for events such as fundraisers, galas, and corporate events.<\/p>\n

Even though Susan and I work in seemingly different fields<\/strong>, we were surprised to learn we approach our work in almost exactly the same way<\/strong>. UX is everywhere!<\/p>\n

\"Children's<\/a>Children\u2019s HeartLink Gala, \u00a9 Children’s HeartLink (Photo Used with Permission)<\/em><\/p>\n

User Experience Is in Every Interaction<\/strong><\/h2>\n

Whether you are designing a website or live event, you are hoping to influence the outcome of that experience with your audience. Positive reactions are earned<\/strong> with targeted strategy and good design.<\/p>\n

In every interaction with your company, brand, or product, you always want two things to occur:<\/p>\n

    \n
  1. Your target audience to feel something positive<\/strong>.<\/li>\n
  2. Your target audience to take a desired action<\/strong>.<\/li>\n<\/ol>\n

    Without thoughtful and strategic planning, you run the risk of your customers feeling neutral about your content… or worse. As a result of feeling less than positive about your company, your audience simply won’t take the desired action<\/strong>.<\/p>\n

    \"UX<\/a><\/p>\n

    How to Plan a Strategic Live Event<\/strong><\/h2>\n

    To create the desired emotions and actions that you want your customers to feel and do, consider these\u00a04 critical steps.<\/p>\n

    1. What is your focused objective<\/em>?<\/span><\/strong><\/h3>\n

    As consultants, we often encounter clients who want to jump to content and tactics instead of first identifying focused objectives.<\/p>\n

    Take a nonprofit fundraising event as an example. It seems as if the objective is obvious, right? Raise money. Although this is true, further honing that objective<\/strong> will ultimately result in a more successful fundraiser.<\/p>\n

    The same thinking applies to any business event. The overall objective may be to educate, inspire, or empower your customers or employees. However, a more specific objective will provide a\u00a0better blueprint for the design process<\/strong>. In fact, a general objective simply helps us start asking the right questions to get to the real purpose of the event or website feature.<\/p>\n

    Example Focused Objectives<\/strong><\/p>\n