{"id":1455,"date":"2014-05-30T06:00:13","date_gmt":"2014-05-30T11:00:13","guid":{"rendered":"http:\/\/juneux.com\/blog\/?p=1455"},"modified":"2018-07-21T14:39:53","modified_gmt":"2018-07-21T19:39:53","slug":"friday-finds-green-free-trial-buttons","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/","title":{"rendered":"What Color Is Your &#8220;Free Trial&#8221; Button?"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"font-size: x-large;\">What color is your &#8220;free trial&#8221; or &#8220;free demo&#8221; button? Is it green?<\/span><\/p>\n<p>Since I started paying attention, I have noticed that green seems to be the <strong>predominant color<\/strong> among free trial CTAs. Do these web marketing managers know something we don&#8217;t?<\/p>\n<p>Have you tried A\/B testing the color of this button on your site? Does green work better, or does blue? What about orange?<\/p>\n<p>If you do test it, please let me know the results via Twitter at @<a href=\"http:\/\/twitter.com\/kristineremer\">kristineremer<\/a>.<\/p>\n<h2>Shopify<\/h2>\n<p><a href=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1456\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green-1024x69.jpg\" alt=\"Shopify.com header\" width=\"620\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green-1024x69.jpg 1024w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green-300x20.jpg 300w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green.jpg 1025w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<h2>OfficeSpace Software<\/h2>\n<p><a href=\"http:\/\/www.officespacesoftware.com\/\"><img decoding=\"async\" class=\"alignnone wp-image-1457\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/officespace_green-1024x46.jpg\" alt=\"Officespace.com header\" width=\"620\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/officespace_green-1024x46.jpg 1024w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/officespace_green-300x13.jpg 300w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/officespace_green.jpg 1235w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<h2>Salesforce<\/h2>\n<p><a href=\"http:\/\/salesforce.com\"><img decoding=\"async\" class=\"alignnone wp-image-1458\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/salesforce_green.jpg\" alt=\"Salesforce.com header\" width=\"620\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/salesforce_green.jpg 1010w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/salesforce_green-300x27.jpg 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<h2>Olark<\/h2>\n<p><a href=\"http:\/\/olark.com\"><img decoding=\"async\" class=\"alignnone wp-image-1459\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/olark_green-1024x76.jpg\" alt=\"Olark.com header\" width=\"620\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/olark_green-1024x76.jpg 1024w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/olark_green-300x22.jpg 300w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/olark_green.jpg 1106w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<h2>Kayako<\/h2>\n<p><a href=\"http:\/\/www.kayako.com\/products\/fusion\/\"><img decoding=\"async\" class=\"alignnone wp-image-1460\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/kayako.jpg\" alt=\"Kayako.com header\" width=\"620\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/kayako.jpg 998w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/kayako-300x37.jpg 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<p>Share this post:<br \/>\n<a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/juneux.com\/blog\/?p=1455\"><img decoding=\"async\" src=\"http:\/\/juneux.com\/images\/twitter_share.gif\" alt=\"\" width=\"100\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?url=http:\/\/juneux.com\/blog\/?p=1455\"><img decoding=\"async\" src=\"http:\/\/juneux.com\/images\/facebook_share.gif\" alt=\"\" width=\"100\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/plus.google.com\/share?url=http:\/\/juneux.com\/blog\/?p=1455\"><img decoding=\"async\" src=\"http:\/\/juneux.com\/images\/google_share.gif\" alt=\"\" width=\"100\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What color is your &#8220;free trial&#8221; or &#8220;free demo&#8221; button? Is it green? Since I started paying attention, I have noticed that green seems to be the predominant color among free trial CTAs. Do these web marketing managers know something we don&#8217;t? Have you tried A\/B testing the color of this button on your site? &hellip; <a href=\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Color Is Your &#8220;Free Trial&#8221; Button?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1455","post","type-post","status-publish","format-standard","hentry","category-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Color Is Your &quot;Free Trial&quot; Button? - June UX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Color Is Your &quot;Free Trial&quot; Button? - June UX\" \/>\n<meta property=\"og:description\" content=\"What color is your &#8220;free trial&#8221; or &#8220;free demo&#8221; button? Is it green? Since I started paying attention, I have noticed that green seems to be the predominant color among free trial CTAs. Do these web marketing managers know something we don&#8217;t? Have you tried A\/B testing the color of this button on your site? &hellip; Continue reading &quot;What Color Is Your &#8220;Free Trial&#8221; Button?&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\" \/>\n<meta property=\"og:site_name\" content=\"June UX\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-30T11:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-21T19:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/05\/shopify_green-1024x69.jpg\" \/>\n<meta name=\"author\" content=\"Kristine Remer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kristineremer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Remer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\",\"url\":\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\",\"name\":\"What Color Is Your \\\"Free Trial\\\" Button? - June UX\",\"isPartOf\":{\"@id\":\"https:\/\/juneux.com\/blog\/#website\"},\"datePublished\":\"2014-05-30T11:00:13+00:00\",\"dateModified\":\"2018-07-21T19:39:53+00:00\",\"author\":{\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb\"},\"breadcrumb\":{\"@id\":\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/juneux.com\/blog\/2014\/05\/friday-finds-green-free-trial-buttons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/juneux.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Color Is Your &#8220;Free Trial&#8221; Button?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/juneux.com\/blog\/#website\",\"url\":\"https:\/\/juneux.com\/blog\/\",\"name\":\"June UX\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/juneux.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/9239f257eb7b6082954622f7bb7a13bb\",\"name\":\"Kristine Remer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/juneux.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/04287e5398aef336c1ac28a3811a49c9a8ab86020c33349ef1f186ade6efc3c7?s=96&r=g\",\"caption\":\"Kristine Remer\"},\"description\":\"Kristine Remer is a CX insights leader, UX researcher, and strategist in Minneapolis. 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