{"id":1302,"date":"2014-04-18T08:00:38","date_gmt":"2014-04-18T13:00:38","guid":{"rendered":"http:\/\/juneux.com\/blog\/?p=1302"},"modified":"2022-03-23T19:26:53","modified_gmt":"2022-03-24T00:26:53","slug":"friday-finds-roi-calculators","status":"publish","type":"post","link":"https:\/\/juneux.com\/blog\/2014\/04\/friday-finds-roi-calculators\/","title":{"rendered":"How to Engage Your Users: ROI Calculators"},"content":{"rendered":"\n<p class=\"has-large-font-size\">Right now, your prospective buyers are conducting in-depth research about you and your competitors \u2014&nbsp;and your sales team are probably completely unaware.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.cebglobal.com\/content\/dam\/cebglobal\/us\/EN\/best-practices-decision-support\/marketing-communications\/pdfs\/CEB-Mktg-B2B-Digital-Evolution.pdf\">CEB research study<\/a> of more than 1,400 B2B customers revealed that 57% of the purchase decision is made before a customer ever talks to a vendor.<\/p>\n\n\n\n<p>In this&nbsp;age of self-service, it&#8217;s more important than ever to include content marketing in your sales toolkit. <\/p>\n\n\n\n<p>A great place to start is by developing blog posts, papers, and Slideshare presentations that educate prospective buyers about your product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Help prospective buyers set a realistic budget<\/h2>\n\n\n\n<p>In the early stages of a sales cycle, the&nbsp;total cost or&nbsp;price range&nbsp;is a big question mark for many prospective buyers. But showing a straight-up price tag for a complex product or solution may not be an easy task \u2014&nbsp;or even possible.<\/p>\n\n\n\n<p>But don&#8217;t walk away from showing dollar signs on your website just yet. There might be a high value, lower risk alternative.<\/p>\n\n\n\n<p>For example, can you help prospective buyers&nbsp;calculate the return on their investment?&nbsp;An ROI calculator can help you be indirectly involved in the&nbsp;sales process, but&nbsp;still effectively influence the purchase decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of ROI calculators<\/h2>\n\n\n\n<p>I&#8217;m always a fan of content that users&nbsp;<em>experience<\/em>&nbsp;rather than just read. Think of an ROI calculator as content that is delivered in a personalized, interactive way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Simple ROI Calculator<\/h4>\n\n\n\n<p>I am obviously not Apprenda&#8217;s target market because I don&#8217;t understand what they do or what they sell, but\u2026 I do really like the simplicity of their ROI calculator.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"291\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator_1.jpg\" alt=\"\" class=\"wp-image-1306\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator_1.jpg 750w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator_1-300x116.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"476\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator.jpg\" alt=\"\" class=\"wp-image-1307\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator.jpg 793w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/apprenda_roi_calculator-300x180.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Fun ROI Calculator<\/h4>\n\n\n\n<p>Zendesk is a customer support \/ customer engagement software company. Not only does Zendesk use a nifty 5-question&nbsp;ROI calculator, but they inject their cheeky personality along the way.<\/p>\n\n\n\n<p><em>Note:<\/em> The ROI calculator has since been removed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"295\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator_1_3.jpg\" alt=\"\" class=\"wp-image-1315\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator_1_3.jpg 562w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator_1_3-300x157.jpg 300w\" sizes=\"auto, (max-width: 562px) 85vw, 562px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"337\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator.jpg\" alt=\"\" class=\"wp-image-1316\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator.jpg 799w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/zendesk_roi_calculator-300x126.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Two-Sided ROI Calculator<\/h4>\n\n\n\n<p>Pardot is a B2B marketing automation provider. What I like best about their ROI calculator is that prospective buyers can also see the cost of <em>not<\/em> choosing them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc-1024x432.jpg\" alt=\"\" class=\"wp-image-1331\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc-1024x432.jpg 1024w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc-300x126.jpg 300w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc.jpg 1249w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"470\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc3.jpg\" alt=\"\" class=\"wp-image-1332\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc3.jpg 977w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/salesforce_roi_calc3-300x144.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p>Since first publishing this post, Pardot has updated their ROI calculator to be multi-step.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"587\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/pardot.png\" alt=\"\" class=\"wp-image-6116\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/pardot.png 918w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/pardot-150x96.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/pardot-768x491.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">ROI Animation<\/h4>\n\n\n\n<p>Human Factors provides user-centered design training and other services. To demonstrate the ROI of user experience, they created a whiteboard animation video to show companies the enormous value of user-centered design and usability testing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/O94kYyzqvTc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">More ROI Calculator Examples<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"720\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/confirmit.png\" alt=\"Confirmit ROI calculator\" class=\"wp-image-6120\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/confirmit.png 1156w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/confirmit-150x93.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2014\/04\/confirmit-768x478.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Confirmit.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"565\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/samsara.png\" alt=\"Samsara ROI calculator\" class=\"wp-image-6122\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/samsara.png 912w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/samsara-150x93.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/samsara-768x476.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Samsara.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"473\" src=\"http:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/sendgrid.png\" alt=\"SendGrid ROI calculator\" class=\"wp-image-6124\" srcset=\"https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/sendgrid.png 971w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/sendgrid-150x73.png 150w, https:\/\/juneux.com\/blog\/wp-content\/uploads\/2019\/01\/sendgrid-768x374.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>SendGrid.com<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion<\/h2>\n\n\n\n<p>If the thought of developing an ROI calculator is daunting for your company, there are other ways to get at this question. <\/p>\n\n\n\n<p>Case studies, customer testimonials, and data can all be pretty powerful, lower cost alternatives. For example, create an infographic that shows the average ROI your customers saw by implementing your solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2020\/02\/experience-is-experience-is-experience\/\">Experience Is Experience Is Experience<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2020\/01\/what-are-the-different-ux-career-options\/\">What Are the Different UX Career Options?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2020\/01\/how-to-get-real-world-ux-experience-without-going-back-to-school\/\">How to Get Real-World UX Experience without Going Back to School<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2019\/12\/the-giant-list-of-edge-cases\/\">Designing for Inclusion &#038; Accessibility: The Giant List of Use Cases<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/juneux.com\/blog\/2019\/04\/how-product-management-ux-work-together\/\">How Product Management &#038; UX Work Together<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background no-border-radius\" href=\"http:\/\/juneux.com\/blog\/contact\/\">Contact June UX<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Right now, your prospective buyers are conducting in-depth research about you and your competitors \u2014&nbsp;and your sales team are probably completely unaware.&nbsp; A CEB research study of more than 1,400 B2B customers revealed that 57% of the purchase decision is made before a customer ever talks to a vendor. In this&nbsp;age of self-service, it&#8217;s more &hellip; <a href=\"https:\/\/juneux.com\/blog\/2014\/04\/friday-finds-roi-calculators\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Engage Your Users: ROI Calculators&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","hentry","category-user-experience-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Engage Your Users: ROI Calculators - June UX<\/title>\n<meta name=\"description\" content=\"Help prospective buyers set a realistic budget by implementing an ROI calculator on your website\u2014especially if your company is unable to display personalized costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juneux.com\/blog\/2014\/04\/friday-finds-roi-calculators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Engage Your Users: ROI Calculators - 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