Make informed business decisions.  

Design Research Services

Get the deep insights you need to propel your business.

Innovation Research

Co-Creation Workshops

Concept Testing

Contextual Inquiries

Diary Studies

Ethnography / Field Studies

In-Depth Interviews (IDIs)

Kano Analysis

Speed Dating

Usability Research

Card Sorts

First-Click Testing

Heuristic Analysis

Memory Testing

Top Task Analysis

Tree Testing

Usability Testing

Wizard of Oz / Concierge Testing


Participant Recruiting

Phone Screening

Participant Scheduling

Participant Management

Qualitative Research Coding


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Design Research Process

I will work with you to choose the right UX research method(s) and approach, and then create a custom research plan that helps your organization better understand the problem at hand.


  • Detect market trends & unmet customer needs
  • Validate customer problems & solutions
  • Test & refine concepts
  • Measure success

UX / CX Metrics

Measure your customer experience over time & against competitors. 


Measure customer effort.


Measure customer satisfaction.


Measure ease of use of a task.


Measure overall user experience.


Measure overall usability.

Task Completion Rate

Measure success rate of a task.

Time on Task

Measure time on task.

True Intent

Measure whether people are able to complete their tasks.

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Made in Minneapolis, Minnesota | Founded in 2011