UX Word of the Day: Information Scent

When a crowd forms around a street performer, you become immediately curious, too. You slow down. You stand on your tip-toes to see over people’s heads. To get someone to be curious online — to scroll or to click — you have to first catch their attention. Information Scent Providing an authentic clue or insight into … Continue reading “UX Word of the Day: Information Scent”

UX Word of the Day: Banner Blindness

People only see what they’re looking for. Unless it’s car keys. Or my eyeglasses. Getting people to see what’s right in front of their face is a universal problem. Both metaphorically and, in the case of websites, quite literally. Banner Blindness People tend to ignore — or literally don’t see — any element that looks … Continue reading “UX Word of the Day: Banner Blindness”

UX Word of the Day: Orientation

You are here. If you’ve ever traveled to another city, then you immediately understand the importance of knowing where you are relative to other things. And you probably know very well the anxiety — or fear — of feeling lost, confused, or disoriented in a strange city. Where is your hotel from where you’re standing? … Continue reading “UX Word of the Day: Orientation”

UX Word of the Day: Information Hierarchy

Unless they’re teenagers, people actually like being told what to do — or at minimum, where to begin. It creates confidence. It makes them comfortable. Here’s one simple UX concept that will immediately boost your audience’s confidence and help them feel good about your website or brand experience. Information Hierarchy What do you want people … Continue reading “UX Word of the Day: Information Hierarchy”