8 Ways to Share User Research Findings & Customer Insights

Now that your UX research has been synthesized and shaped into a compelling story backed by data — what’s the best way to get it into the hands of decision-makers (and the rest of the team)?

1. Repeat. Repeat. Repeat.

What’s the saying about repeating something 7 times before it sinks in? True or not, I find repetition is the best method for implanting research findings into others’ brains.

Bring past researching findings forward into new research reports. Never assume older insights are old news.

2. Research Sound Bites

Repackage research insights as GIFs, PNGs, and PPT slides that can be used by others throughout the organization in their own deliverables and reports.

3. Research Library

For one of my clients, I uploaded every research report and interview recording into a network directory that was accessible to everyone in their marketing department.

Every research report followed the same naming convention, so that others could easily find relevant findings:


4. Communication Tools

Get research findings out of PowerPoint and into more hands-on communication tools and activities, such as:

  • Customer journey maps
  • Storyboards / comic strips
  • Empathy maps
  • Personas
  • Role-playing exercises
  • Posters
  • Activation workshops

5. War Room

Take over an empty office or a blank wall by taping up print-outs of your research findings. Post print-outs of your mock-ups and then write insights directly on them or tag areas with sticky notes.

One time, I created a little vignette about each diary study participant — using their photo, demographics, and diary entries. Using different color markers, I highlighted parts of the diary entries to help casual observers quickly focus on key information and themes.

6. Slack

Slack, or other internal online communities, is a great use for your research sound bites. Consistently using the same ready-made infographics can help reinforce insights about your customers.

Or, create a channel devoted entirely to research insights.

7. Google Sheets

Using Google Sheets and Docs is a fast way to update data in real-time. Keep the whole team informed by uploading interview notes or recaps at the end of each work day.

Use Google Sheets to track usability issues. Over time, the team can see which usability issues fade away or continue to bedevil users.

Caution: I’ve tried typing my interview notes directly into Google during a session, but have gotten burned. Translation: lost interview notes.

8. Private YouTube

MP3 files are often too big to email, which makes sharing usability sessions difficult, if not impossible. To get around this, I upload the videos to YouTube — set to “private.”

Related Articles

How I Plan User Research
UX Is Everywhere, Even in User Research
Create a Business Case Using CX Research

Author: Kristine Remer

Kristine Remer is an independent UX researcher & strategist in Minneapolis. Connect @ https://twitter.com/kristineremer