An Alternative to the Hamburger Menu?

What is a GOOD alternative to the ubiquitous hamburger menu? Ahh… It’s difficult to find a mobile site that doesn’t use it.

By alternative to the hamburger menu, I don’t mean what icon is a good replacement.

Instead I mean, is there a better way of displaying global navigation besides hiding it behind a single word, phrase, or icon? Every time I usability test the hamburger menu, it performs badly. Most people don’t notice it or even know what it is.

I think there might be a better solution… What do all of these 5 popular applications have in common?

Safari Web Browser
Safari Web Browser

iOS Email
iOS email

Facebook
Facebook

Twitter
Twitter

FitBit
FitBit

Goodbye Hamburger, Hello Bottom Navigation Bar?

Instead of locking navigation to the top of the page, why not lock it to the bottom on mobile? It makes sense logistically.

  • It’s closer to where our thumbs naturally hang out. No strenuous stretching required.
  • We spend most of our time looking at the bottom half of our phones anyway (think text messages).
  • According to the data, people spend only 20% of their time on the mobile web, but 80% in mobile apps. It’s just what we’re used to.

I’ve seen some interesting and innovative ideas on Dribbble, but nothing in the wild yet on a real website (besides mobile apps).

Have something to add or edit? Tweet me @KristineRemer.

Author: Kristine Remer

Kristine Remer is an independent UX researcher & strategist in Minneapolis. Connect @ https://twitter.com/kristineremer